How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search
Hubspot
NOVEMBER 14, 2018
In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Specifically, we’ll look at two aspects of this strategy: First, we’ll look at how Nerdwallet leveraged content to attract press attention and, in turn, large volumes of authoritative links.
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