B2B Marketing Directions

FEBRUARY 26, 2023

Nudge: The Final Edition by Richard Thaler and Cass Sunstein (Yale University Press, 2021) Source: Yale University Press The original edition of Nudge was published in 2008, and "nudging" soon became a popular behavior change/management tactic in both the public and the private sectors.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). According to Sweezey, June 24, 2009 was the day when ".

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Specifically, we’ll look at two aspects of this strategy: First, we’ll look at how Nerdwallet leveraged content to attract press attention and, in turn, large volumes of authoritative links.

Startups 69

Startups Google Press Domain 69

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Impact of AI on the World Healthcare The healthcare industry has the most pressing need for AI, with new advancements regularly achieved.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Convince & Convert

OCTOBER 26, 2015

I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich). My whole brand is now captured in a book, which has allowed me to get press and introductions that weren’t open before. I’ve been able to sell lots of books on there as well.

Top of Funnel 157

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 157

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Press releases. Does your online content make your phone ring? He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

Ambal's Amusings

JULY 27, 2011

Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009. They hadn't advertised and hadn’t relied on the press. Nearly overnight, Social Media Examiner had become a top destination for businesses.

Business 100

Business Sample Press Paper 100

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Craftmanship

AUGUST 19, 2011

As a result, website visitors might see…a company blog with only 3 posts over the past year; no press releases issued since 2009; a “Coming Soon” graphic for the In the News section; an archive of quarterly newsletters with many issues skipped; a 2 year-old white paper that’s no longer relevant; and zero upcoming events scheduled.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

Writing on the Web

JANUARY 19, 2012

What were the press releases that got the most clicks? Related posts: A Checklist for 2009 Content Marketing Plans. Which white paper or special report got good download rates? Where did your most qualified leads come from? Which teleseminar topics got the most registrations? Now, I’ve got to get back to my own review.

Planning 100

Planning Marketing Plans Content Marketing Content 100

The Effective Marketer

JANUARY 11, 2010

Slides can be seen below. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Convince & Convert

JULY 2, 2014

Instead of support, NYPD received mockery and plenty of bad press with photos of officers violently restraining lawbreakers. Dominos took its customers’ feedback in stride when it launched a new pizza recipe in 2009. If that’s what people truly think about your brand, consider the criticism as constructive action steps for improvement.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

seo.co

OCTOBER 6, 2021

If you’re still using techniques and strategies from 2009, you’re not doing your website any favors. There’s more than one way to build a successful online company, but you’ll be hard-pressed to find any entrepreneur or business owner who has done so in the modern era of the internet without ranking well on Google.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Contently

NOVEMBER 14, 2019

I took over the R/GA account in 2009. The account was a bit of a dumping group for job listings, press releases, that sort of thing. How did the R/GA account start, and why did you decide to run it? That was the early days for Twitter. Before that, our corporate communications group was owning the account.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. Finally, I renamed the “Uncategorized” blog category – on Word Press that is the default – so that if I forgot to select a category I didn’t have quite as much work to correct it.

Social Media 100

Social Media Blogger CMO Privacy 100

The Effective Marketer

FEBRUARY 12, 2009

Simply press CTRL+SHIFT+K. Instead of clicking on the “new” icon at the top, just press CTRL+N to create a new email message. This entry was posted on Thursday, February 12th, 2009 at 11:12 pm and is filed under Communication , productivity. Create tasks quickly: on the phone with the boss and he assigns a new project to you?

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. Some of these simple gestures go a long way towards helping you land the job.

Planning 100

Planning Work Management Marketing Management Trade Show 100

markempa

JUNE 16, 2006

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

PR 120

PR Lead Generation Rules Generation 120

The Effective Marketer

JUNE 13, 2009

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon!

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JULY 21, 2009

Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat. We hope this blog will help you in embracing AI and the future that comes with it.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Since each has their own questions, concerns and interests, one needs to develop content around those specific issues.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

B2B Marketing Traction

MARCH 13, 2012

Company news and announcements – some businesses post their press releases and announcements in their blogs. We have been blogging for our own and our clients’ marketing results since 2009. Explain why they should buy your service and what it is instead. Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Ambal's Amusings

DECEMBER 31, 2010

To answer these pressing questions, we had dusted off our trusty crystal ball and passed it along to 39 of the world's top B2B marketers, e-mail marketers and social media gurus, and asked them one straightforward question, “ What are key marketing trends and predictions for 2010? BONUS TOP POST from 2009. Conversation.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

LeadsRX

JANUARY 12, 2022

Since 2009, Unbounce has helped hundreds of thousands of marketers in 100+ countries create high converting content and accelerate their business ROI.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

markempa

JUNE 13, 2006

You can read the press release or listen to my podcast about it. " Read the book announcement press release Listen to the book release podcast (7:43 min 7.12 Brian Carrolls book, Lead Generation for the Complex Sale is hot off the press as of today and provides some great insights to this difficult task. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Where your competitors may pull back, press forward! In fact, many brands have seen massive growth during times of economic crisis. But what should you do when the dreaded r-word finally enters?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

ClearVoice

MARCH 12, 2021

After serving as the 44th president and first lady of the United States from 2009-2017, the Obamas were too young and vibrant to fully retire. I’m a little obsessed with Cricut Mug Press , the newest machine from the wildly popular crafting company that allows you to create pro-quality mugs in minutes at the touch of a button.

Work Management 105

Work Management Merchandising Consulting Creativity 105