Webbiquity

APRIL 26, 2010

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. 101 Tips from 50 Small Business Bloggers by Open Forum.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing. But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Onalytica B2B

AUGUST 23, 2017

Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

PR 120

PR Lead Generation Rules Generation 120

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. According to many surveys, this milestone means I’m on borrowed time – and have been for some time.

Enterprise Management 92

Enterprise Management Business CMO Digital Transformation 92

B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Marketing Insider Group

MARCH 8, 2011

You know what they say, “there’s no such thing as bad PR.” The 2009 article caught my attention because this CIO was Making IT Fun Again , and I like fun. Use Twitter lists and Linkedin folders…they work wonders to keep you focused on following different subject matters. DO know who you’re following and why.

Press 100

Press Social Media PR Media 100

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I have worked in B2B marketing, sales and alliance management for 25 years. It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

Ambal's Amusings

JULY 6, 2010

Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts. Dave Fleet's Marketing Action for 2010.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. Working with SMBs that were outsourcing their social media marketing was great for us, but these organizations needed to have a dedicated social media marketer to manage their channels. Social Media Evolution.

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Here’s how it works: People come to PitchEngine to get the word out about something.

Social Media 115

Social Media SEO Marketing Websites PR 115

Smashmouth Marketing

NOVEMBER 29, 2009

Are you going to take time to reflect on what's working, what's failing and make changes? I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. So reflect on 2009. old-school mix. Hit the ground running in 2010.

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

markempa

JULY 29, 2009

What works, and what doesn't etc."  Resource: 2009 Social Media Marketing and PR: Benchmarks and Best Practices. I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. How are you doing it?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Convince & Convert

AUGUST 8, 2012

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. In all, KLM counts more than 1.7 About the Daniel Lemin: Follow @social_studio.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Webbiquity

JULY 6, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. How to Be Everywhere Online.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.]

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

SEPTEMBER 22, 2010

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.] Im Jay Baer.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. 3 B2B Case Studies and Why They Work [.] What don’t we see a lot of?

Case Studies 40

Case Studies Case Study Social Media Studies 40

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Mostly safe for work. Advertising & PR. Social Media. Episode 4 by Thoughtpick.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Teleprospecting works. Sherpas findings contradict the "calling doesnt work" line weve heard for years. Teleprospecting works.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Convince & Convert

AUGUST 16, 2010

And of course, I’d never share your email address (frankly, I don’t even know where to find it without help from my assistant, Jess ) Thanks as always for your tremendous support of me and my work here at Convince & Convert , and elsewhere. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Do Psychographics work in B2B Marketing & Sales? March 20, 2009 1:17 PM Kenji said.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. Real-time marketing was just getting started in 2009. There were just some early social media dashboards, CRM and Google alerts. How many unique visitors came to our site today?

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JULY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. And to do everything we can so this never happens again.&#

Social Media 156

Social Media Media PR Webinar Metrics 156