article thumbnail

7 Google Ads Influencers to Follow

Brandpoint

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads.

article thumbnail

12 Pay Per Click Professionals Crushing the PPC Advertising Game

Outbrain

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. As such a prominent part of the online marketing world, PPC advertising has attracted some of the best minds in the business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125
article thumbnail

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Planning 100
article thumbnail

5 Podcasts Every Affiliate Marketer Should Be Subscribed To

Outbrain

Affiliate marketing is all about ROAS, which pushes marketers to be creative and skilled in every aspect of digital marketing, from SEO, PPC and email marketing, to native advertising, growth hacking, and much more. The PPC Show. Get your weekly dose of everything paid advertising and paid search with The PPC Show.

article thumbnail

How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. How much lower? Let’s take a look.

article thumbnail

how to use social media - lessons from ama digital conference

The Effective Marketer

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. Like Be the first to like this post.