The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Whether you decide to formally create this new marketing position or keep things the way they are for now, one thing is certain – your content is more king than ever. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

APRIL 3, 2017

Agencies received Lausten's bold move "very positively," and according to his website , he's now employed as an art director at Round&Round in Stockholm. While the bid for attention impressed Cole, the candidate ultimately wasn't offered a job (although Cole says they're still on the agency's radar for future positions).

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

ClearVoice

MARCH 8, 2022

Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women. In addition to their focus on strategies, they are also in a position of content strength in their particular fields. 12 women in content marketing who are innovating the industry.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Convince & Convert

OCTOBER 28, 2010

All of these are positively impacted by social media. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. Further, B2B purchases are often highly researched, making reviews/recommendations/content/search more important.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Content Marketing Institute

DECEMBER 31, 2018

Have you made a positive impact on the world? In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook. Did you have another child?

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Contently

MAY 11, 2016

We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. They’re not always calling that phone number.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Even though this is not content in the conventional sense, peer referrals play a huge role in positioning your company as a thought leader within your industry. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

For example, if your company’s positioning changes and your content doesn’t match. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. If the market has shifted and it’s no longer relevant.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 9, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Content Standard

SEPTEMBER 10, 2016

More users, faster growth, more revenue—its position remains one of the few things that doesn’t seem to change in the social media world. percent of marketing budgets in 2009 to 11.7 Social Video Begins to Beat Out YouTube. Facebook Reigns Supreme, But Instagram Outperforms. percent in 2016.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. There is a huge opportunity here that some company needs to fill fast.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Industrial Marketing Today

MAY 31, 2010

See a video from Matt Cutts on Google official position on using keywords meta tag ). webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Adobe Experience Cloud Blog

JANUARY 16, 2012

He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. As part of your social media strategy, incorporate tactics that position you and your company as the expert. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. Speak and travel.

Social Media 48

Social Media Social Marketing Marketing & Strategy Marketing Strategy 48

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . The travel industry is booming.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Sprout Social

SEPTEMBER 4, 2018

CryptoBobby, YouTube Channel. ” His Youtube channel has over 140k followers, and his videos range from investing tips to industry news—he’s featured in Forbes, Fortune, and Newsweek. Prices can rise with positive hype and plummet with negative attention. Chris Larsen, @crhislarsensf. In conclusion.

Social Media 74

Social Media Media Brand Identity Branding 74

Industrial Marketing Today

SEPTEMBER 27, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. I suspect that as more understanding is gained of “how to&# use the tools the flood gates will open in the industrial sector.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. There is a huge opportunity here that some company needs to fill fast.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Vidyard

JANUARY 14, 2015

“Vidyard has established the leadership position in one of the most exciting and fast-growing enterprise technology markets,” said Kevin Kimsa, Managing Director at OMERS Ventures, which also invested in Vidyard’s Series A round. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard has established the leadership position in one of the most exciting and fast-growing enterprise technology markets,” said Kevin Kimsa, Managing Director at OMERS Ventures, which also invested in Vidyard’s Series A round. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. It extended this in 2009 email alerts triggered when user-selected leads visit the Web site.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Online Marketing Institute

JUNE 30, 2009

Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Outgrow

MAY 23, 2022

They’re doing YouTube shorts. But I also want you to think about what, what do you want to position yourself as the leading expert in you? We really need more in this direction to position ourselves as the leading expert. We did position our organization as one of the, the leading resources for that.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. How to Create an Advertisement. Describe your ad's audience using demographics and psychographics. Determine where this audience consumes content.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly. It’s even more valuable to appear in a high position. Houzz provides a quick YouTube tutorial for this feature, as well.

Lead Generation 28

Lead Generation Lead Ranking Lead Scoring Generation 28

Hubspot

JUNE 4, 2013

You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc. Adam de Jong is the marketing director for National Positions, an online marketing and SEO company based in Los Angeles, CA. Image credit: cnystrom.'

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

MLT Creative

SEPTEMBER 30, 2010

October 5-6, iStrategy London, UK: Europe’s leaders in social media marketing will offer the valuable insight they need to: harness new technologies, drive revenue growth, create value from digital assets, develop innovative and creative online strategies, and achieve a market leading online position.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Generally, the better positioned marketing department is the one that can prove it’s bringing in money, not spending it without results. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 15, 2010

I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Several blog posts have foolishly been written about social media “killing&# email. All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Atomic Reach

JANUARY 3, 2019

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. He is a regular keynote speaker, owner of a weekly YouTube show known as, Marketing Unboringed, and also hosts one of the UK’s largest digital marketing conferences, ATOMICON. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112