Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Steve Goldner.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Smashmouth Marketing

JUNE 1, 2022

He offered me a position at By Appointment Only. 2009 Closed our first billion-dollar company (at higher than industry price). Fast forward to 2004. My phone rings and it’s Mike. Hey Damp, it’s Farrell, can you meet me for breakfast?” We met a few days later at Four Sisters Owl Diner in Lowell, Mass. 2008 The two of us get married.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Golden Spiral

APRIL 16, 2019

as an entrepreneur, this is a little side item, is learning how to position yourself, and all the weird things that go through your head when you do that. I got an opportunity to work for an association built around innovation, and being able to build messaging and positioning for a completely different demographic. What about there?

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Contently

JANUARY 20, 2023

Additionally, the campaign helped to build trust with Always’ target audience by showing the brand understands and cares about their concerns and commits to making a positive impact in their lives. The campaign was informative, inspiring, and relatable to the audience. That can be a good thing or a bad thing.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Salesforce Marketing Cloud

MARCH 23, 2023

Women have been at the forefront of some of our most impactful movements, as innovators, disruptors, and global leaders positively changing the world around us. They have blazed trails across borders, generations, and industries. Her contributions to the field of computer science were not discovered until the 1950s, and in 1980, the U.S.

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Organizations that began to address digitization a few years ago will be in a better position than those that are now forced due to the pandemic. The COVID-19 pandemic has forever altered the global business economy.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Webbiquity

APRIL 29, 2010

A helpful and positive review of the cforms II plug-in for WordPress by Delicious Days. Milind Alvares reviews seven helpful Twitter tools for WordPress, including TweetSuite by Dan Zarrella, which he rates as the most complete Twitter plugin he’s come across. Using Forms in Wordpress by siam communications.

Tools 100

Tools Tips SIC Best Practices 100

Sword and the Script | B2B

APRIL 27, 2021

Finally, sometimes – depending on a client’s needs – I’ll swap the positions for shared and earned. I look back to 2008 and 2009 and I think we had the priorities right. However, these are all exceptional examples, and more importantly, should all tie back to that owned media asset.

Order 98

Order B2B Marketing Budget Programs B2B 98

Zoominfo

JULY 27, 2021

Source: Bureau of Labor Statistics While overall numbers show positive developments, they are still below what economists expected at this point in the recovery. “If per hour, unchanged since July 2009. However, the unemployment rate rose to 5.9 Despite the recent job gains, the U.S. labor market is still 6.8

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Biznology

MARCH 5, 2020

We haven’t seen a pandemic since the avian flu in 2009. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Meet regularly, and often, with your team (probably daily, at this point) to update each other and discuss the next day, week, month.

Tips 118

Tips Work Management Consulting Paid Search Agency 118

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. These stories hit the more vulnerable, emotional spots in watchers, which Genesys calls “The Human Touch”. Before this book, the term simply didn’t exist.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Salesforce Marketing Cloud

AUGUST 2, 2022

Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. Inclusive companies posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". What we do, how we do it, and who does it were transformed forever."

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Webbiquity

JANUARY 10, 2010

Ron Jones explains how to increase your quality score in AdWords, which gets you a higher ad position at a lower cost. But not so much that you can’t get incredibly good ROI from AdWords for the right offering, if you know what you’re doing&# (or are willing to hire professional help from the outside).

Adwords 100

Adwords Tips PPC Tactics 100

Scoop.it

JANUARY 5, 2021

What’s more, 60% of customers are more positive about a brand after they consume content from that brand. Their content marketing efforts were a major part of their progressive growth since their official launch in 2009. 70% of customers learn about a brand through their content instead of ads.

Education 92

Education Brand Identity Branding Marketing Management 92

Contify

MARCH 21, 2020

We have been tracking markets and competitors for our customers since 2009. Based on our experience, we are well-positioned to track how this crisis will impact your industry specifically. “In these unprecedented times, we thought about what we can do as a responsible participant in the information community.

Newsletter 59

Newsletter Curation Segmentation Paid Search Agency 59

LeadsRX

JANUARY 12, 2022

This acquisition positions Unbounce to be able to bring the power of marketing attribution to its small and midsize business customers. Since 2009, Unbounce has helped hundreds of thousands of marketers in 100+ countries create high converting content and accelerate their business ROI.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Heinz Marketing

APRIL 7, 2020

I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. This approach can be applied to the most simple project-level tasks like executing an email campaign to business-level decisions about positioning your product/services. It was an awful, scary time.

Thought Leadership 98

Thought Leadership Business Work Management Marketing Management 98

Bluetext

NOVEMBER 15, 2023

In 2009, Nitro underwent a major transformation when it merged to create SapientNitro, which became the world’s largest independent advertising and digital agency. What was the driving force behind this merger, and how did it influence your brand positioning and marketing strategies? billion in December 2014.

Advertising Agencies 26

Advertising Agencies Creativity Paid Search Agency Thought Leadership 26

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. According to many surveys, this milestone means I’m on borrowed time – and have been for some time.

Enterprise Management 95

Enterprise Management Business CMO Digital Transformation 95

Customer Experience Matrix

AUGUST 29, 2011

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Contify

MARCH 21, 2020

We have been tracking markets and competitors for our customers since 2009. Based on our experience, we are well-positioned to track how this crisis will impact your industry specifically. “In these unprecedented times, we thought about what we can do as a responsible participant in the information community.

Newsletter 52

Newsletter Curation Segmentation Paid Search Agency 52

ClickZ

OCTOBER 9, 2020

It wasn’t until around 2009 that machine learning gained its legs and initiatives like the Netflix Prize, a content recommendations algorithm contest, catapulted the industry’s know-how forward and demonstrated its potential commercial applications within the martech landscape and beyond.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

BenchmarkONE

OCTOBER 27, 2022

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. And for you and your clients, it’s important to keep up with all of your marketing activities and channels, so you’re in a good position to weather a financial storm. .

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

Parse.ly

SEPTEMBER 24, 2019

So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. Back in 2009, here’s how Parse.ly’s original 2009 logo looked: Here’s some fun startup lore about how we “acquired” this logo. In 2009, our typeface was influenced by the logos of WordPress and Twitter.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Heinz Marketing

SEPTEMBER 10, 2020

Gamifying it means that prospects and customers will be left with a positive feeling about your brand. And leaving your prospects and customers with a positive feeling about your brand amid a global pandemic? We can’t forget that they’re regular people adjusting to a pandemic, just like you and me. That’s priceless.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

ClickZ

APRIL 21, 2021

And then on top of everything, my wife became infected, and a few days later, I also tested positive. If you work for a company, a personal brand can create new opportunities, especially if your job gets eliminated and you have to compete for a position in a climate of high unemployment. I started blogging in 2009.

Personalization 122

Personalization Brand Identity Branding Consulting 122

Brandpoint

SEPTEMBER 10, 2018

Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013. You’ve been with Ben & Jerry’s since 2009 and have worked in many different roles. Now, as U.S. Has all this experience benefited you as marketing manager?

Phishing 100

Phishing Brand Identity Branding Work Management 100

Zoominfo

APRIL 24, 2019

In the past, keyword stuffing resulted in a positive impact on search rankings. Search engines quickly recognized this problem and in 2009, Google officially announced that they no longer use meta keywords as a ranking signal ( source ).

Tactics 189

Tactics Cost SEO Lead Scoring 189

Customer Experience Matrix

JUNE 27, 2013

That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. Adobe obviously has a leadership position in content creation, although I’ve never felt that does much good in selling customer management systems. (To

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Walker Sands

FEBRUARY 23, 2023

Or maybe your business is facing tough competition and needs to reclaim its position in the marketplace. A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. Tropicana wanted to position its brand in a more current and modern state. Many factors influence a company’s decision to rebrand.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

The ROI Guy

AUGUST 17, 2010

Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. The 2010 growth forecasts, although positive, are lower than the original 4.1 The 2010 growth forecasts, although positive, are lower than the original 4.1 trillion, a 5.9

Gartner 40

Gartner Positioning Spending Forecasting 40

Customer Experience Matrix

NOVEMBER 19, 2010

Despite past losses, the company is in a strong position to continue to compete aggressively. million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. million) for 2010. million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

The Effective Marketer

MAY 9, 2011

Whether you decide to formally create this new marketing position or keep things the way they are for now, one thing is certain – your content is more king than ever. How you decide to work with it will determine whether you succeed or fail. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. On the flipside, Google also stated back in 2009 that they don’t recognize Meta Keywords as a ranking signal anymore, although other search engines around the world still might consider them a factor.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105