article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

article thumbnail

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. This Time, It’s Personal. What these CEOs and other executives also need to appreciate is the importance of their personal brand. Yet he owns the first five pages of Google for his identity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

High Points on the Social Media Landscape

WebMarketCentral

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 LinkedIn 14 11,246,726 +137.4%

article thumbnail

The B2B Sales Rep’s Guide to Twitter

Zoominfo

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. Or, make your personal profile private and create a brand new professional profile. Contact ZoomInfo today! The post The B2B Sales Rep’s Guide to Twitter appeared first on ZoomInfo Blog. Are they on brand?

B2B Sales 183
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. You don’t wait for a cold call to talk to an annoying sales person. This allows to know and analyze the response, reaction and behavior of the contacted person within the lead organization or your customer.

article thumbnail

3 Ultra-Effective Types of B2B Blog Posts

Zoominfo

Utilize first person: Remember, B2B buyers value the opinions and advice of their peers far more than they value the opinions of an organization. Consider this: In 2009, when researchers examined readers’ responses to headlines, they found that people preferred headlines that were both creative and uninformative. Infographics.

article thumbnail

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Emails can be personalized with data from the lead record, including the assigned salesperson if available. The report shows both known and anonymous visitors and lets users connect directly with external databases including Hoovers , Jigsaw and Zoominfo to look up additional information. The system stores one score per lead.

Loopfuse 120