Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Kristina Halvorson's Content Strategy for the Web. B2B Lead Generation Benchmark Study 2009.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

SEPTEMBER 22, 2009

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. by Mashable.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Marketing Insider Group

MAY 30, 2015

Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. Use Strategy. She got a personal call, and a gift certificate. The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider.

First-Mover Advantage 100

First-Mover Advantage Marketing & Strategy Advertising Agencies Startups 100

LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. Some highlights from the agenda : Email Strategies. Landing page design & Personalization. Post-click personalization based on the “wisdom of the masses”. Most of the case studies seem to be B2C rather than B2B.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. If you’ve decided to include video content into your content marketing strategy, here are the first steps for creating different types of business videos and incorporating video ads into your business marketing plan. Guest post by Roman Daneghyan.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Buzz Marketing for Technology

DECEMBER 11, 2008

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog. Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)."

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy.

Content 110

Content Advertising Agencies Social Media Webinar Metrics 110

Martech

AUGUST 3, 2021

Evangelista is SVP Content, Programming and Marketing at Vevo, and the 40th birthday of music videos seemed a good time to find out more about Vevo’s business model and marketing strategy. “We can do programmatic advertising,” said Evangelista, “but we have a large sales force that engages in person-to-person sales.”

Video Marketing 118

Video Marketing Cross-Selling Youtube Lead Ranking 118

Contently

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Personal finance guides popped up on lifestyle sites. Personal finance guides popped up on lifestyle sites. Today, the space for personal finance content has become incredibly overcrowded.

Brand Identity 124

Brand Identity Branding Content Education 124

Zoominfo

AUGUST 12, 2018

Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Scoop.it

JANUARY 5, 2021

Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers. Their content marketing efforts were a major part of their progressive growth since their official launch in 2009.

Education 92

Education Brand Identity Branding Marketing Management 92

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as But when in-person events aren’t an option (thanks Corona!), Gamification is a great alternative route to providing the value that in-person events are typically known for.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Webbiquity

APRIL 5, 2010

Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies. Blogger Outreach. Blogger Relations by Sourcing Innovation. The Very Basics of Blogger Outreach by Social Media Today.

PR 100

PR Blogger Outreach Best Practices 100

Navigate the Channel

AUGUST 7, 2023

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Benefits for Building Product Marketers Houzz provides several advantages to building product marketers, making it a valuable addition to their digital marketing strategies.

Social Media 65

Social Media Social Marketing Product Ad Building 65

Webbiquity

JANUARY 10, 2010

but in the end concedes that “Twitter is ripe for experimentation,&# and advises marketers to “be true to your brand personality and ethos and play with this (not so) new tool.&# Gareth Jones heaps scorn on eight global brands that got Twitter wrong, and explains why their strategies (or lack thereof) went awry.

Twitter 100

Twitter Tactics Tools Tips 100

Biznology

OCTOBER 12, 2017

I prepared for a lot of questions on the prime topics in our book: digital transformation, content strategy, SEO, agile marketing, and digital design. So I asked the analytics person. At the end of that year, I asked the analytics person again. Steve has been blogging and tweeting about his brand successfully since 2009.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Brightedge

MARCH 31, 2022

In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Tools like Data Cube and Site Report from BrightEdge allow you to track your rankings over time and correlate changes with new optimization strategies. Now, Onto the SEO Myths….

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. This includes advances in self-driving cars and personalized assistants. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat. billion by 2029.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. This includes advances in self-driving cars and personalized assistants. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Hubspot

FEBRUARY 21, 2023

This was confirmed by a 2009 study that found the biggest factor for impactful coaching was the learner's willingness to be coached. After all, it's impossible to "master sales'' when new techniques, strategies, and tech are right around the corner. Let's discuss a few strategies below. What makes coaching so effective?

Analytics 64

Analytics Examples Studies Practices 64

LeadsRX

JANUARY 12, 2022

LeadsRx solves these pain points for marketers by showing them which channels are performing and which aren’t,” said Tamara Grominsky, Chief Strategy Officer of Unbounce. “By Brown will remain CEO of LeadsRx while reporting to Bochicchio but otherwise the 21-person LeadsRx team will continue to operate independently.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? And, you need to start unifying your content strategy across all channels. Email is all about actual audience.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

The Effective Marketer

FEBRUARY 22, 2011

To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). How you decide to work with it will determine whether you succeed or fail. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. The solution being preached at the conference was for personal, relevant, authentic messages. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. BDR spam, anyone?). Again, look at ABM.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Biznology

FEBRUARY 12, 2020

Many people blow that opportunity by failing to establish their credibility (“Who is this person?”) By using these strategies, you’ll have the opportunity to stand out and build better connections with people you’ll be proud to have in your network.” ” TED Talks/Podcasts.

Work Management 104

Work Management Press Thought Leadership Demand 104

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. An essential aspect of nurturing new sales leads is email marketing.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

The Effective Marketer

MAY 3, 2011

The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Without solid customer data, cross channel strategies become increasingly difficult to implement. You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

markempa

JUNE 28, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100