Tomorrow People

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler's social media agency quickly became Chrysler's ex-social media agency. If so, click send.