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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. Personalized URLS (PURLS): I like to think of PURLS like those place cards at weddings that have your name on it and tell you where you’re sitting. Personalized email/direct mail content.

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Personal time versus social media time: Something has to give

grow - Practical Marketing Solutions

Elizabeth and I owe our personal relationship to Twitter and blogging (both hers and mine). ” In 2009, we were just entering the grip of the recession. The post Personal time versus social media time: Something has to give appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This is it.” In 2009, we were just entering the grip of the recession.

Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

The Secret: Outstanding in Person Content Marketing. That’s where in person content marketing enters the picture. Tags: Content Marketing In person Knowledge Center News Success Stories How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. Five Guys is all about great food and very happy customers. They understand their customers. Far from it.

What Exactly IS Digital Body Language?

Digital Body Language

In the same way that body language, as read by a sales person managing a deal, is an amalgamation of facial expressions, body posture, eye motions, and many other small details, digital body language is the amalgamation of all digital touchpoints. I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. So what is it?

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. The marketing automation manager should just as easily talk to a sales person as to a web developer. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. Marketing Automation Jobs.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing It is so hard, but so important to explain what it is that you do and how it will benefit the person to whom you are communicating. Thanks to everyone for their support in 2009!

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Personal Branding is all important (he probably doesn't know this is even a term nowadays, but he'll get it in 10 seconds) 5. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. Dad, here's to you.(see,

Paper 40

Annoucing a new family member

B2B Lead Generation Blog

I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. happy family of five! feel very grateful and blessed

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This has more to do with the degree of personal selling (and after-sale service) than anything else. haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. posted on Monday, June 29, 2009 at 11:25 AM by Rick Short Rick, Great blog topic - enjoyed reading. Wrong.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Branding Knowledge Bank CASE STUDY: Affiniti Creating new brand identity post merger CASE STUDY: Ai Data Intelligence The creation of a new brand with energy and personality HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck. HOW TO. HOW TO.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Ask an artistically-inclined person to graphically illustrate ideas or tie ideas together during the session. Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Clear your calendar. Document the discussion. Worst?

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Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide

Hubspot

This is, arguably, the time when a person’s work became more clearly aligned with a person’s identity. We want to expand personal freedom, to renew the American dream for every American. We seek to restore opportunity and reward, to value again personal achievement and individual excellence. It’s the self-help topic du jour: achieving “work/life" balance. 15,000 B.C.

Podcast: Why sellers don’t have the right tools to help buyers buy

B2B Lead Generation Blog

Buyers live in a system that includes personal and timing issues and problems with partners and inner-office politics, and the list goes on and on. A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled. However, this is one question that Sharon Drew Morgen isn’t afraid to tackle. Basically: How do we convert leads to sales? Morgen has some great suggestions.

Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!

Fearless Competitor

Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009. Author : Buffer, Inc Website : [link] --> The post Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process! Fill out a form and send in your resume.

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C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way. 42% Face-to-Face. 58% Con-call/Web-meeting.

Lead Scoring: Eight Critical Questions to Consider

Digital Body Language

Once the lead has been clawed back, it can be re-allocated to another sales person, re-entered into a nurture program, or passed to a partner channel. 8) Have You Provided Sales with Disposition and Nurture Options?: If leads are not being followed up on by sales, it is difficult to adjust your processes unless you know why. Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. are you using lead scoring to determine who to hand off to sales? what message to communicate to them?

Two Non-Traditional Approaches to B2B Registration

Savvy B2B Marketing

like the idea of prospects self-selecting a follow up phone call as it sets the expectation for the person downloading the piece, and it helps marketing and sales prioritize leads. Interestingly enough, AFTER I downloaded the eBook I was offered an option to sign up for this person's newsletter and receive links to this author's other eBooks. Option 1: Self-selection. Title.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates. Personalize who the email is coming from. Email Autoresponder 1.0 Chad H.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Mainly do to the unique ways in which you can precisely target a specific ad down to the person’s profile. Throw an Event Facebook Events are a great way of getting people together virtually or in person in support of your local business, brand or product. This article contains excerpts from Facebook Marketing For Dummies (September 2009, Wiley - available for pre-order on Amazon ).

Chex and Content - Where's Your Party Mix?

Junta 42

Because of a recipe site so user friendly and helpful that an eight-year-old boy bookmarked it next to Lego.com on his personal toolbar. Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.    And it's all because of relevant content. How you might ask? It started with one box of Cinnamon Chex.    My oldest son Joshua, who's eight years old, took great interest in the back of the Cinnamon Chex box. The subject was ChexPartyMix.com. The first recipe, Chocolate Chex Caramel Corn Bars , was first up.   Why?

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Positioning your Personal Brand

Buzz Marketing for Technology

Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the only non blogger), Jonathan Schwartz, Gary Vaynerchuk. Tags: Personal Branding

Personal Brand Organization Tips

Buzz Marketing for Technology

Ok so you are comfortable with getting your personal brand out there on the web. Here are a few tips for keeping your personal brand clean, organized and synchronized. Plus I also use Tweetscan for twitter mentions and Samepoint for comment mentions all sent directly to a personal brand folder in my Google RSS Reader. Tags: Personal Branding Here is how.

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Are You Creating Necessary Content?

Junta 42

  Visit them in person.  Take a few minutes and do an inventory of the content you send to your customers and prospects.    I'm not talking about the information you create that talks about your products and services.    In this case, look at the type of information you distribute that educates your customers and positions you as an expert resource. Is it necessary? When I talk with companies about creating content marketing , I usually talk about valuable, relevant, compelling and consistent content as core to a content marketing program.

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How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Give your readers a phone number, email and name of the person to contact. Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. ") Is it written a way so your readers really understand what you do?

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Another deciding factor is to meet the person who will be your internal advocate – both account service and executive levels. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Yikes!

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Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. know there is research that supports getting in touch with a person immediately after they visit your site. A few weeks ago I published a product review of LeadLander. Pounce.

Your Content, Their Content & the Brand

Junta 42

How will the company react if a person discusses using the product incorrectly versus using the product in a way that could be dangerous? How will the company react if the person is using the product in the proper way, but just doesn’t like it?  If a person has a question, needs a how-to, or wants to move from being a novice user to an advanced user, what content do you have to offer? Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post.   Take a read! Being “on brand” was paramount.

Facebook MythBusters

Buzz Marketing for Technology

And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? Me neither! Not true. No one has ever analyzed 117 million records in Facebook and the results are surprising!

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. white paper, webinar, etc.), Welcome email campaign.

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

loved the books as well, and in addition to the points Jamie raised, this quote jumped out at me: "When you eliminate the requirement of supplying personal information in order to receive something, the number of downloads or views goes up by as much as a factor of 50. I've been thinking a lot of the registration process lately. What's the harm in that? Makes a lot of sense!

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

loved the books as well, and in addition to the points Jamie raised, this quote jumped out at me: "When you eliminate the requirement of supplying personal information in order to receive something, the number of downloads or views goes up by as much as a factor of 50. I've been thinking a lot of the registration process lately. What's the harm in that? Makes a lot of sense!

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. Q. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. In part two , she discussed the necessary skills for effective consultative selling.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. Q. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. In part two , she discussed the necessary skills for effective consultative selling.