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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. Personalized URLS (PURLS): I like to think of PURLS like those place cards at weddings that have your name on it and tell you where you’re sitting. Personalized email/direct mail content.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. The marketing automation manager should just as easily talk to a sales person as to a web developer. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. Marketing Automation Jobs.

Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

The Secret: Outstanding in Person Content Marketing. That’s where in person content marketing enters the picture. Tags: Content Marketing In person Knowledge Center News Success Stories How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. Five Guys is all about great food and very happy customers. They understand their customers. Far from it.

Annoucing a new family member

B2B Lead Generation Blog

I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. happy family of five! feel very grateful and blessed

What Exactly IS Digital Body Language?

Digital Body Language

In the same way that body language, as read by a sales person managing a deal, is an amalgamation of facial expressions, body posture, eye motions, and many other small details, digital body language is the amalgamation of all digital touchpoints. I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. So what is it?

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Personal Branding is all important (he probably doesn't know this is even a term nowadays, but he'll get it in 10 seconds) 5. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. Dad, here's to you.(see,

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. posted on Monday, June 29, 2009 at 11:25 AM by Rick Short Rick, Great blog topic - enjoyed reading. Wrong.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Ask an artistically-inclined person to graphically illustrate ideas or tie ideas together during the session. Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Clear your calendar. Document the discussion. Worst?

Plan 37

Podcast: Why sellers don’t have the right tools to help buyers buy

B2B Lead Generation Blog

Buyers live in a system that includes personal and timing issues and problems with partners and inner-office politics, and the list goes on and on. A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled. However, this is one question that Sharon Drew Morgen isn’t afraid to tackle. Basically: How do we convert leads to sales? Morgen has some great suggestions.

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. It has become pervasive, and respected, to do business this way. 42% Face-to-Face. 58% Con-call/Web-meeting.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Branding Knowledge Bank CASE STUDY: Affiniti Creating new brand identity post merger CASE STUDY: Ai Data Intelligence The creation of a new brand with energy and personality HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck. HOW TO. HOW TO.

Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide

Hubspot

This is, arguably, the time when a person’s work became more clearly aligned with a person’s identity. We want to expand personal freedom, to renew the American dream for every American. We seek to restore opportunity and reward, to value again personal achievement and individual excellence. It’s the self-help topic du jour: achieving “work/life" balance. 15,000 B.C.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I went to the Pepperdine Business School as well! “I worked in that industry, also! One example is a free consultation or assessment in person or on the phone. Tweet. The Grabber. The “Z”.

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Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!

Fearless Competitor

Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009. Author : Buffer, Inc Website : [link] --> The post Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process! Fill out a form and send in your resume.

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How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Give your readers a phone number, email and name of the person to contact. Recently, I've been spending a lot of time evaluating and writing web copy for clients. Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. ") Is it written a way so your readers really understand what you do?

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Another deciding factor is to meet the person who will be your internal advocate – both account service and executive levels. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Yikes!

Raise Performance With Real-Time Coaching

E-Quip

They multiply their personal efforts through those they lead (see the principle of " The Time Investment "). Provide personal attention, advice, and encouragement. A fundamental problem in our business is managers who are too busy and distracted to manage. Managers, by definition, are appointed to accomplish company and team goals through the efforts of others. Absolutely. To a point.

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Why People Resist Change

E-Quip

Inadequate perceived personal benefit. If they don't see personal benefit, most won't be inclined to support the change, even if it looks good for the company. Because we're busy and have other priorities, we may find it impractical to implement change, even though we may be convinced it's both important for the company and beneficial for us personally. Low expectations.

Two Non-Traditional Approaches to B2B Registration

Savvy B2B Marketing

like the idea of prospects self-selecting a follow up phone call as it sets the expectation for the person downloading the piece, and it helps marketing and sales prioritize leads. Interestingly enough, AFTER I downloaded the eBook I was offered an option to sign up for this person's newsletter and receive links to this author's other eBooks. Option 1: Self-selection. Title.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. white paper, webinar, etc.), Welcome email campaign.

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

loved the books as well, and in addition to the points Jamie raised, this quote jumped out at me: "When you eliminate the requirement of supplying personal information in order to receive something, the number of downloads or views goes up by as much as a factor of 50. I've been thinking a lot of the registration process lately. What's the harm in that? Makes a lot of sense!

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

loved the books as well, and in addition to the points Jamie raised, this quote jumped out at me: "When you eliminate the requirement of supplying personal information in order to receive something, the number of downloads or views goes up by as much as a factor of 50. I've been thinking a lot of the registration process lately. What's the harm in that? Makes a lot of sense!

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. Q. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. In part two , she discussed the necessary skills for effective consultative selling.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

Instead, you need to focus on what that person is trying to achieve and offer techniques to help them get there. Q. When the audience seems mesmerized, asks lots of questions, and looks thoughtful, they might in fact be confused and trying to figure out what the person is saying. In part two , she discussed the necessary skills for effective consultative selling.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates. Personalize who the email is coming from. Email Autoresponder 1.0 Chad H.

Marketing Shoelaces

Junta 42

This is partly because of what our personal preferences are and partly because of what is available (and at the right price). No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are odd to me. The technology exists today that we can manufacture any type of shoe, dress, casual or sport, without the need for shoelaces. There is no need to tighten shoes, because the shoe itself can loosen or tighten, depending upon the need. And no shoelaces.

Chex and Content - Where's Your Party Mix?

Junta 42

Because of a recipe site so user friendly and helpful that an eight-year-old boy bookmarked it next to Lego.com on his personal toolbar. Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.    And it's all because of relevant content. How you might ask? It started with one box of Cinnamon Chex.    My oldest son Joshua, who's eight years old, took great interest in the back of the Cinnamon Chex box. The subject was ChexPartyMix.com. The first recipe, Chocolate Chex Caramel Corn Bars , was first up.   Why?

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Are You Creating Necessary Content?

Junta 42

  Visit them in person.  Take a few minutes and do an inventory of the content you send to your customers and prospects.    I'm not talking about the information you create that talks about your products and services.    In this case, look at the type of information you distribute that educates your customers and positions you as an expert resource. Is it necessary? When I talk with companies about creating content marketing , I usually talk about valuable, relevant, compelling and consistent content as core to a content marketing program.

BtoB 17

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This has more to do with the degree of personal selling (and after-sale service) than anything else. haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

You Might be a Twitter Beginner if You Make these Mistakes

Junta 42

During this process, it pains me to see the many Twitter "beginner" mistakes that turn me off from following a person back. Personally, I'm tired of the GPS location.  Direct messages are fine, but make it personal. Look, I'm no @chrisbrogan when it comes to Twitter followers, but I have a nice following ( @juntajoe ). At this point, I still take the time to individually review who follows me. So, you might be a Twitter Beginner if you make these mistakes (think of Jeff Foxworthy's "You Might Be a Redneck" when you read this). 1.   5.

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Your Content, Their Content & the Brand

Junta 42

How will the company react if a person discusses using the product incorrectly versus using the product in a way that could be dangerous? How will the company react if the person is using the product in the proper way, but just doesn’t like it?  If a person has a question, needs a how-to, or wants to move from being a novice user to an advanced user, what content do you have to offer? Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post.   Take a read! Being “on brand” was paramount.

Lead Scoring: Eight Critical Questions to Consider

Digital Body Language

Once the lead has been clawed back, it can be re-allocated to another sales person, re-entered into a nurture program, or passed to a partner channel. 8) Have You Provided Sales with Disposition and Nurture Options?: If leads are not being followed up on by sales, it is difficult to adjust your processes unless you know why. Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. are you using lead scoring to determine who to hand off to sales? what message to communicate to them?

Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!

Fearless Competitor

When hiring a B2B demand generation manager, don’t just hire a person. Case in point, we met with an 800 person global software firm recently, and after reviewing the SCORE demand generation program, they signed with Find New Customers immediately. The post Hiring a Person to Head B2B Demand Generation? Fill out a form and send in your resume. Why did he sign so quickly?

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

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Winners of the 2009 Markie Awards

Digital Body Language

It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.

MarketingSherpa’s Email Summit 2009

LeadSloth

Landing page design & Personalization. Post-click personalization based on the “wisdom of the masses”. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. Unfortunately I can’t be there, but there is live coverage via Twitter.

SMS 2

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

Sampling - Clearly define the role of the person you are interviewing in relation to the product being measured. As a company policy, you should truncate and store personally identifiable data separately before sharing results with other departments. We are very pleased to have Wendy S. Cobrda, President and Founder of Earthsense as a guest blogger this week. Appearance is reality. 3.

Marketing Dashboards

Digital Body Language

First, an understanding of digital body language allows us to determine where in their buying process each person is. Another key view of your outbound communications would show your email frequency – how many times you are communicating to each person in your database – to indicate if you are having any over or under-communication challenges. Response, is also critical to measure.

How to become an influencer (even if you’re a little guy!)

grow - Practical Marketing Solutions

Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. My new venture @shortofheight is a personal brand built through Instagram and my blog. That’s what I’m going to share with you today — Tips that I’ve used to grow a personal brand in two different industries. 1. By Aaron Lee, {grow} Community Member.

Why Your Personal Brand is All About Solving Customer Problems

Content Marketing Today

Ultimately, your personal brand reflects your unique ability to help your ideal customers succeed. A few weeks ago I had a phone conversation with a former colleague who had invested a significant amount of money with a company whose assignment was to shape his personal brand. Perhaps, the word ‘personal’ gets us into trouble when we attach it to the word ‘ brand.’