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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Search engines quickly recognized this problem and in 2009, Google officially announced that they no longer use meta keywords as a ranking signal ( source ). Continue to target relevant keywords, but, spend less time over-optimizing your meta keyword tag. Write for humans, not robots, and watch your rankings climb.

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5 profitable tricks to repurpose your content in B2B marketing

Exo B2B

Thus, we published an eBook on personas in B2B and the content was reused by Lynda St-Arneault in this blog post and by Alain Thériault in a training. The traditional Facebook-Twitter- LinkedIn-YouTube quartet could then be revised to make room for another including LinkedIn-Instagram-Pinterest-YouTube.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. There is plenty of information out there about buyer personas.

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

When developing content, it’s important to build customer personas, and create individual content paths for each of them. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Don’t be persona non grata – take the time to really understand the persona of the target audience. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.