Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Tomorrow People

SEPTEMBER 13, 2012

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Conclusion: Stop to consider if your campaign can be used for evil, as well as good.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Valasys

JANUARY 15, 2020

Cryptocurrencies started proliferating since the arrival of Bitcoin in 2009 & have been constantly in news. Cryptocurrencies are a fundamentally digital form of peer-to-peer payments and can be used to simplify B2B payments. What is Cryptocurrency? However, most of the B2B marketers are yet to decode cryptocurrency.

Digital Asset Management 52

Digital Asset Management Peer-to-peer B2B Marketing Management 52

Conversica

DECEMBER 20, 2022

For my peer CEOs, this means preparing for a cold winter in 2023. Our company was founded in 2007 and our product launched in 2009. 2023 Predictions. By Jim Kaskade. It’s that time of year again when we look forward to the future. Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

B2B Marketing Traction

JUNE 15, 2011

Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Photo on Flickr Some rights reserved by Kraft Hockeyville Thetford Mines 2009. Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? Happy salary negotiation! Like Be the first to like this post.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Convince & Convert

APRIL 9, 2013

Influenced by personal brand-consumer connections empowered by social media, younger consumers are shifting away from viewing brands as businesses, and starting to think of them in terms of friends and peers within their social networks. Welcome to the new world of customer service, brand management, and social marketing. Authenticity.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Heinz Marketing

MARCH 4, 2022

Deep Rationality: The Evolutionary Economics of Decision Making (Kenrick et. Prospect Theory: An Analysis of Decisions Under Risk (Kahneman & Tversky, 1979). We only scratch the surface of what is in these, so please dig into the articles above! Transcript: Slide 1 – Businesses need to make decisions, and they rely on people to do it.

Research 52

Research Peer-to-peer Domain Case Studies 52

Unbounce

MAY 15, 2020

We know growing businesses are far more likely to be optimizing (using advanced technologies for things like automation and personalization) than their stagnating peers. We know growing businesses are far more likely to be optimizing (using advanced technologies for things like automation and personalization) than their stagnating peers.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Image attribution: Tim Gouw.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

NOVEMBER 5, 2010

Forums are pretty self-explanatory, w/ videos and blogs the idea is to develop tricks and tips, design help content – our motto: “peer-to-peer over a beer” [stolen with acknowledgment from the Microsoft Channel 9 guys]!”. Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies.

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

Valasys

JUNE 1, 2021

Crypto mining has only been around since Bitcoin was first mined in 2009, and in the current year, the terminology has made quite a splash among miners, investors, and cybercriminals alike. As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem. trillion.”.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Hubspot

DECEMBER 26, 2018

Since its conception in 2009, which occurred in response to the banking crisis and housing market crash, hundreds of other cryptocurrencies have been created … and have failed. When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. I could hardly wrap my mind around it.

Ad Exchange 71

Ad Exchange Peer-to-peer Validation Work Management 71

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Marketers are getting in their own way when it comes to drafting their engagement strategies. Just 59% of companies now measure customer engagement; 36% do not.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MARCH 8, 2011

Early on in the development of the online community, the company realized that their customers (engineers) could go to several different online sources for technical information but there were very few, if any that they could rely on for peer-to-peer feedback and recommendations. In “Who says engineers don’t know how to have fun?”

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

markempa

MARCH 21, 2006

During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Martech

MAY 4, 2023

Jocz wrote in 2009. Identifying and involving peers across the organization. Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth. Simply put: Your competitors are stalking your customers. Here’s how to get there.

Peer-to-peer 18

Peer-to-peer Gartner B2B Work Management 18

markempa

SEPTEMBER 12, 2007

As marketers we need to do more to educate our peers on the value of marketing. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Joining our customer roundtable session to hear Salesforce integration tips and tricks and meet your peers who are also using Marketo.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

markempa

JUNE 9, 2005

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. In what seems a matter of months, social network marketing has become the rage.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know — I am an engineer too. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

DECEMBER 26, 2018

Whether you want to free yourself from the personal and financial restrictions of employment, or you just want to supplement your salary with some extra spending money, working for yourself or starting and growing a business has never been easier -- and there's never been a greater choice of roles to choose from. Home Business Opportunities.

Small Business Marketing 99

Small Business Marketing Business Paid Search Agency Amazon 99

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MAY 24, 2005

They have an amazing lead conversion rate, which is triple the amount of their industry peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Does that seem a bit too militant for your taste?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Smashmouth Marketing

MAY 1, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. event in Boston on May 21.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Content Standard

SEPTEMBER 11, 2017

After years of casually signing up for a newsletter here, an email list there, I’ve gotten to the point where I just become exhausted from reading marketing content. It can help to break up the flow by visiting some of my more favorite content sites, but some days I just want something more exciting. We need exciting brands.

Interactive Marketing 51

Interactive Marketing Marketing Management Service Planning 51

B2B Marketing Savvy

SEPTEMBER 15, 2009

of the 2009 ISCRAM Conference. Lenhart, A (2009). find themselves the subject of academic scholarship and book publishing “for the rest of us…” . Ah… Twitter and Facebook, we knew you when…. Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Smashmouth Marketing

MAY 3, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. event in Boston on May 21.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100