Trending Sources

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? Ebooks seem to be all the rage, but I am strong proponent of a (well-written) white paper as well. In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader. than with the medium (ebook vs white paper).

Paper 17

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? Ebooks seem to be all the rage, but I am strong proponent of a (well-written) white paper as well. In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader. than with the medium (ebook vs white paper).

Paper 17

Improving B2B white papers by answering 3 easy questions

EMagine B2B Blog

As much as B2Bs today rely on white papers to raise their prospects’ temperatures, you’d think they’d be more uniformly effective.  Or so says Michele Linn, writing in the White Paper Pundit.  To ensure that [.]. And they can be, if their developers respected just one key principle:  focus on your reader, not on your product/service message.

Paper 19

How to Launch an eBook or White Paper - Authority Rules

Junta 42

Most microsites, eBooks and white papers are created, spread around and slowly die. The new white paper or eBook needs to live and evolve. So if you are thinking about that next white paper or eBook, think twice about how you are going to distribute it and copy the Copyblogger Copyblogger's Brian Clark just released a fantastic free report entitled Authority Rules. I'm just digging into this now, and urge you to really think about what Brian is teaching regarding the importance of your reputation in online marketing. But that's not the reason for this post. Covered.

9 Indispensable B2B Social Media White Papers

Social Media B2B

White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. 1. Social Media White Paper – Learn and Earn.

Paper 26

5 Things My Father Taught Me About Selling

Smashmouth Marketing

The following wisdom comes from his being a paper boy for the Lawrence Eagle Tribune, to when he was President of a division of Lockheed, to when he retired and is still on the board at Rivier College and running a non-profit project each year in Florida in between his daily round of golf. The joke was (for the big guy that has one stent in place already) that they were out to kill me.

Paper 40

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. First Name (required) Last Name (required) Email (valid email required) Company (required) cforms contact form by delicious:days Tags: Add new tag , B2B content marketing , B2B Demand Generation , B2B lead generation , B2B social media Posted in Featured Paper , Papers | Comments The Velocity B2B Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies says: June 11, 2009 at 2:25 pm [.] Come and get it!

Is social media effective for B2B lead generation?

Sales Lead Insights

Michael Stelzner , best known as the author of Writing White Papers: How to Capture Readers and Keep Them Engaged , recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. Not bad!

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. Wrong. and Italy.

Less of Me, More of You - A Stella Pop Content Marketing Video

Junta 42

For example, just pick up your local paper, NY Times or BusinessWeek magazine. Big thanks to Mike O'Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. Although Mike was originally thinking a two or three minute video interview, he decided that the video worked best as a 10 minute segment. Hey, he's the expert, so I'm not going to disagree with him.

Two Non-Traditional Approaches to B2B Registration

Savvy B2B Marketing

Several weeks ago I was intrigued when I was presented with two options when downloading a white paper: I Want the White Paper and I Want to Talk with Someone. Want the White Paper and I'll Contact You When I'm Ready. Additionally, I would venture to guess that more people may be willing to register for the paper if they know they will not get a phone call. Title.

Paper 21

9 Reasons Why White Papers Still Matter

Savvy B2B Marketing

In Is The White Paper Dead for B2B Marketing? Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites and eBooks as alternatives to white papers. Eccolo Media 2009 B2B Technology Collateral Survey Report 3. Photo credit: mariab3bx on flickr

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Here are so more obvious examples of triggered communication: Sending confirmation emails when a product is purchased or a white paper was requested Sending unique communications to new email subscribers Sending a promotion email to an opted-in subscriber who has visited certain product pages X amount of times in Y amount of days Email and Direct email sent to trial recipients over the lifetime of a trial Customer communications based on the terms of an agreement. personalized approach facilitates this process. It’s like an exclusive invitation that is also very practical. Sales tools.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

You can promote corporate blog posts, upcoming events, press releases and the newest white papers/case studies in an RSS feed(s) that you can add to your email either underneath the main "Thanks for registering text" or as a side column. By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

White Papers: We've all seen b-to-b organizations develop and promote white papers. They might possibly buy ad space to promote the white paper as well. Next time, try placing your white paper on Scribd.com, or your eBook on SlideShare.net. Also, try testing out one white paper versus another - one with gated content, one where you give the content away freely.

BtoB 19

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

White Papers: We've all seen b-to-b organizations develop and promote white papers. They might possibly buy ad space to promote the white paper as well. Next time, try placing your white paper on Scribd.com, or your eBook on SlideShare.net. Also, try testing out one white paper versus another - one with gated content, one where you give the content away freely.

BtoB 19

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Next to a few of their resources (white papers, eBooks, webcasts, etc), they indicated "new user" or "intermediate user" Instead of trying to have all of your content appeal to all of your readers, think of ways you can segment your readers and customize the content. Recently, I've been spending a lot of time evaluating and writing web copy for clients. tell them!

Need Content? 20 Formats to Consider

Savvy B2B Marketing

White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). In the recent TechTarget Media Consumption Report, white papers were the most widely used online content type that IT professesionals used to evaluate new technology.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

White Papers We write about white papers a lot on Savvy B2B Marketing because they are pieces that have a lot of power if written well - and they are very much requested by the IT audience (and others). In the recent TechTarget Media Consumption Report, white papers were the most widely used online content type that IT professesionals used to evaluate new technology.

Your Content, Their Content & the Brand

Junta 42

Engineers create white papers. Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post. Ken offers some interesting thoughts on content and the customer conversation.    Take a read! Companies have traditionally attempted to control the dialogue and vernacular around their brands. The correct words, and the specific tonality were carefully chosen to explain, position and differentiate brands. Packaging, advertising, public relations and all types of customer communications were continuously reviewed.

Facebook MythBusters

Buzz Marketing for Technology

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? Me neither! Not true.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. Instead of providing the white paper on the confirmation page after the form is filled out, send a link to the white paper in an email. Welcome email campaign.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. ClickLaunch is ClickDocuments’ platform for launching new and exciting eBooks, books and white papers. Cross-pollinate ideas in Content Marketing , B2B Marketing, Social Media Marketing, White Papers/Case Studies Writing/Marketing etc. Ambal received Masters in Computer Science from Purdue University and MBA from Wharton, Univ. of Penn.

Marketing Shoelaces

Junta 42

At every company, we came to a marketing tactic - an enewsletter, a white paper program, a pr schedule, etc., No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are odd to me. The technology exists today that we can manufacture any type of shoe, dress, casual or sport, without the need for shoelaces. There is no need to tighten shoes, because the shoe itself can loosen or tighten, depending upon the need. And no shoelaces. We like shoes we are used to.

Three Tips to Engage the 'Short Attention' White Paper Reader

Savvy B2B Marketing

Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. As we grow accustomed to the short, quick messaging methods commonly associated with Twitter, Facebook and LinkedIn, our ability to read detailed white papers will eventually decline. Here are three of them: 1. But don't make it too short.

Three Tips to Engage the 'Short Attention' White Paper Reader

Savvy B2B Marketing

Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. As we grow accustomed to the short, quick messaging methods commonly associated with Twitter, Facebook and LinkedIn, our ability to read detailed white papers will eventually decline. Here are three of them: 1. But don't make it too short.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

P2P 14

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Come and get it! World&#. 

Paper 12

5 Reasons to Include FAQs in Your Content Marketing Strategy

Savvy B2B Marketing

I'm working on a white paper for a client, and we were talking about the next step that we want the reader to take. There wasn't anything obvious, so one of my suggestions was to think of all of the questions that the reader would have as a result of reading the white paper and create an FAQ page specifically for this. Lately, I've become a big fan of FAQ pages on websites. Geesh!

FAQ 14

Reengineering the white paper, part 1

Reputation to Revenue

Several months ago, I began talking with colleagues Bob Buday and Tim Parker about "reengineering the white paper." Our basic idea was that, although white papers have flooded the Web for years, and more and more companies are investing in them to help demonstrate expertise and thought leadership, the reality is that most of them are pretty bad. Photo by kevindooley.  .

Eight Ways to Make Key Points in Your White Paper Stand Out

Savvy B2B Marketing

Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). As I was going through that exercise, I noticed how varied white papers are - and how many could be improved. While white papers should be not glorified brochures, they should be readable, too.

Eight Ways to Make Key Points in Your White Paper Stand Out

Savvy B2B Marketing

Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). As I was going through that exercise, I noticed how varied white papers are - and how many could be improved. While white papers should be not glorified brochures, they should be readable, too.

Set the Purchasing Agenda with White Papers

WriteSpark

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. Sales Materials White Papers

RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

The original article was posted here on July 21, 2009. To suppliers I would echo the words of the Oracle at Delphi: “Know thyself.” If you can clearly articulate why, on paper, you are the best choice for the project, then you really can’t do much more. The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City. In case you haven’t heard, online marketing and media conversation has been buzzing in recent days over an incident involving a request for proposal (RFP). Rules of the RFP Road? design firm.

RFI 12

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. He is also the author of the White Paper Pundit blog.

Are Your PDFs Social Media Friendly?

Proteus B2B Marketing Blog

White papers, eBooks, case studies, best practice guides…when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools. If they’re not, they should be. At the same time, they’re expensive to create. They’re also hard to get into the hands of the right people. Further, in the B2B market, you may [.].

B2B 10

The Long-Form, Text-Heavy White Paper is Dead

WriteSpark

Does this mean I think white papers are no longer effective as marketing documents? Content Marketing White PapersEvery time I see a long-form, copy-heavy sales document these days, my first reaction is "Why do marketers still think prospects will read this?" No, not at all. But they do need to change in length, content, and presentation.

E-Quip Blog: More Favorite Free White Papers

E-Quip

More Favorite Free White Papers. Several months ago, I posted links to a few free white papers that Id found particularly useful. Since Im constantly downloading white papers in my insatiable search for more best practices and useful studies, I thought it was time to again share some of my more recent favorites with you. More Favorite Free White Papers. Posted by. Posts.

Winning with thought leadership: Six lessons from IBM and Deloitte

Reputation to Revenue

Through a series of white papers and other thought leadership publications and activities, Deloitte has taken a strong stand on what "risk intelligence" actually means, how it relates to business strategy, and how to operationalize it across the organization in even the most complex environments. Long gone are the days when thought leadership marketing meant publishing a white paper, research report, or journal article and then moving on to the next project. B2B marketers know they need to invest in thought leadership, and many have indeed invested more during the last few years.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Connect the Docs

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 have invited Jonathan Kantor to discuss his new book Crafting White Paper 2.0 Writing White Papers Book.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine. Do White Papers Still Rule? white papers per month in order to educate themselves on opportunities, best practices and solutions.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

These include white papers, case studies, and relevant third-party research. White papers are great tools for establishing thought leadership and providing in-depth information on the benefits of your solution. If you have developed white papers and case studies, don’t just freely hand them out – offer to send them via email to prospects who request it.