article thumbnail

Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. Your outreach activities, online and offline, are the spokes that feed traffic to the hub. Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not.

article thumbnail

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. Tags: Web 2.0 For those marketers, reading this announcement is a starting point. Social Tagging.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

article thumbnail

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

Outreach—social media offers powerful ways to communicate your messages to key influencers in your industry, who then spread that message and lend credibility to it. But outreach has to be done properly—it isn't just traditional PR using different tools—or it will fall flat (or worse, damage your reputation). Social Tagging.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0 j Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Deborah L Maue Social media = Web 2.0. Two of my friends were too.

article thumbnail

How to Create a Social Media Marketing Strategy

WebMarketCentral

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Tags: Web 2.0 Here's some research on how to do that. technologies." technologies." (If If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.)

article thumbnail

Social Pros 10 – Lauren Teague, PGA Tour

Convince & Convert

81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0 Lauren is the head of all things social media and fan outreach for that organization. Then Stewart Cink followed not long after that in 2009. There were two key nuggets from the report.