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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. The Very Basics of Blogger Outreach by Social Media Today.

PR 100
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How to Get Coverage in Blogs – Really

Webbiquity

Such posts often take the form of “do’s&# and “don’ts&# for successful blogger outreach. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. Retweet some of their posts.

Blogger 100
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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.

PR 40
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Social Media Press Releases and Blogger Outreach. PR pros shouldn’t rely solely on Google’s tool when developing an outreach list, but it’s a good one to add to their arsenal. Go ahead, works for anything.

PR 100
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

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Can social media be the new white hat SEO technique?

Biznology

Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Instead, I threw myself and my agency into blogger outreach and social media marketing.