The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e.

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The Effective Marketer

DECEMBER 8, 2010

Some of the issues discussed were: Who manages and who owns the CRM system in your organization? What is the hand-off process with sales? Sure, you can setup all the triggers, scores and processes in your MA system but nothing will matter if you don’t have the content to support it. Like Be the first to like this post.

Marketing Automation Services 100

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Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. The New B2B Marketing Platform.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

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Chris Koch

OCTOBER 30, 2009

These are not the people we imagine Twittering about their need for complex enterprise IT services. And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up.

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Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Martech Advisor

AUGUST 20, 2019

While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. 70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. Why Are Organizations Eliminating the CMO Position?

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CMO Positioning SWOT Work Management 46

Marketing Insider Group

JULY 21, 2010

Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

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The Effective Marketer

APRIL 6, 2009

Risk is the most important factor: The whole hiring process has one goal, and that is to reduce the risk of hiring a bad candidate. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. Keep in mind the following factors and you’ll be a step ahead of other candidates.

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Outgrow

SEPTEMBER 25, 2022

Guerilla refers to a small, loosely organized army pitted against a strong, organized force. This move didn’t just stay limited to the small subset of Twitter users, but screenshots of Deadpool’s Tinder profile soon made it to numerous social media platforms. In the process, this helped them promote their brand. .

Guerilla Marketing 52

Guerilla Marketing Examples Planning Outgrow 52

The Effective Marketer

FEBRUARY 25, 2009

The answer is to first get organized. Organizing your tasks There are several methods of organization being one of the most popular with technology folks the GTD (Getting Things Done) system. This is when you stop ‘doing stuff’ and go to ‘processing stuff’, which also means that at the end you need to prioritize.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Content Marketing Institute

DECEMBER 31, 2018

Depending on what research study you look at, less than 10% of all people write down and record their goals. In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. In researching for my book Content Inc.,

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

WebMarketCentral

DECEMBER 3, 2009

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Marketing Insider Group

FEBRUARY 21, 2013

Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. Third, by having a strategic thought leadership process and making it part of the culture of the organization.

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Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Tony Zambito

MAY 1, 2011

  For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).  An organization also must take care to putting themselves in a contradictory position. 

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Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Twitter Twitter can offer limitless value in promoting your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Integrated B2B

OCTOBER 19, 2012

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. However, according to data from the United Nations World Tourism Organization, this upturn is more evident in some areas than others. With revenue increasing at an annual rate of 1.5 trillion globally in 2012.

Marketing & Strategy 40

Marketing & Strategy B2B Storytelling Paid Search Agency 40

Hubspot

MARCH 9, 2017

6 Tips for Resourcing a Remote Team: Do your research: Dig into the work history of the individual, ask for case studies of their previous roles, and do your due diligence checks before progressing. Check testimonials: If hiring via sites like Upwork or PPH , thoroughly research ratings, reviews, and testimonials from recent clients.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Ad Agencies Work Management 66

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Twitter is even narrower at 36% – 46%. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

OCTOBER 18, 2018

Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. 2000s: Social media sites like Facebook and Twitter emerge, as does blogging. 2009: Self-published titles surge to double the amount of traditionally published titles. What do these processes mean?

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. If the subject of the blog post addresses those issues, the contact information can immediately connect them into the organization. You do a great job of showcasing your experts at Emerson Process Experts.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Anything Goes Marketing

NOVEMBER 16, 2008

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions.

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B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

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Paid Content Ad Building Brand Identity Branding 143

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. The challenge businesses have is reworking their entire data management process, including integrating CRM and revenue analytics. . The travel industry is booming. Airbnb is a prime example of this.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Tune and refine the buying process. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help). MarketingSherpa. Ardath Albee.

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Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MARCH 12, 2015

The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. Customers were then asked to share the pictures of their personalized coke bottle on Twitter and other social media platforms. increase in revenue between 2009 and 2010. 5) Target.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Social Media?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. by HubSpot. by Dave Fleet.

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