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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Corcoran, Kevin J. Petersen, and Laura K.

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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Business is moving at a dizzying pace and urgent needs easily outstrip resources.

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Executive Perspective: How Revenue Leaders Can Construct Stronger Organizations and Win

Outreach

Bankers Top 25 Most Powerful Women in Finance (2009, 2010, 2011). Her list of accolades is extensive, including being named to Fortune Magazine’s list of “ The 50 Most Powerful Black Executives in Corporate America ,” Fortune’s Most Influential List, and U.S. Below are highlights from the conversation.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

Ryan Buchanan details design tips and tricks for organizing your key messages, crafting compelling subject lines, and capitalizing on common reading patterns and use of preview panes. MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa.

Tactics 100
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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

For many organizations, the gut instinct amid uncertainty is to immediately cut spending on marketing, sales and customer success — especially on marketing. Organizations that invest during these periods significantly outperform their peers. Organizations that invest during these periods significantly outperform their peers.

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Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.