4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. At the same time, some of what is going on when it comes to different types of companies encroaching on the territory traditionally owned by other types of companies is not new -- it's basic "broaden the market" economics at work. They actually have their sales and marketing orgs aligned and working together. Michael A.