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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script | B2B

If the PESO model had a drawback, I think it’s the order of things. I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. The order of words is exactly backward. Image credit: Pixabay.

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Best Marketing Strategy Insights of 2009

Webbiquity

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.

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How To Use Inbound Marketing, Demand Generation And ABM In 2022

Square 2 Marketing

Inbound marketing started in 2009 as part of HubSpot’s launch of their new software. This drives CMOs, CROs and sales leaders to constantly be looking for that silver bullet to produce results in short order. These are three of the most overused phrases in marketing today. See a trend here? They want immediate results.

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Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. His first tip?

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Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

In order to incorporate storytelling into your content marketing, it’s important to shift away from talking about your brand and to focus on the customer. So when I started writing Mean People Suck , I knew I wanted to include it. Her husband Brian is also the amazing photographer behind my profile photo.)

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. An order of magnitude disruption unlike any other in modern history.

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[Book Review] "The Context Marketing Revolution"

B2B Marketing Directions

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". Sweezey contends that companies must deliver contextual experiences in order to break through the noise created in the era of infinite media.