Remove multi-touch
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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. Multi-channel Metrics. Tweet This!

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ).

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Building a ROMI Calculator

Online Marketing Institute

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts. Canada License.

ROMI 40
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Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Adobe Experience Cloud Blog

Blogs, LinkedIn groups, Twitter feeds, and the like don’t replace workhorse tactics like email marketing or webinars, but those channels increasingly are where your customers and prospects spend time online. Second, make sure your lead nurturing program includes more than just email touches. Test social media channels.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Learn more.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer service. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.