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MarketingSherpa’s Email Summit 2009

LeadSloth

Unfortunately I can’t be there, but there is live coverage via Twitter. Cross-channel: using SMS and instant messaging. Using multi-variate testing to optimize conversion and sales. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. If you like the read, please subscribe to my RSS feed. Traffic generator.

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Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. These features let Right On support multi-step campaigns although complex designs would be a challenge.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. Multi-channel Metrics. Tweet This!

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Would You Try It With a Fox?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? How can I help you?

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

B2B Marketing has become multi-faceted in this digital era. Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee. Maria Pergolino.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Twitter Twitter can offer limitless value in promoting your event. Invite attendees to ask questions via Twitter or live chat.