Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

FEBRUARY 20, 2015

While books could be (and have been) written about each of these diets, I hope this post encourages further research and investigation. Mintel International, a market research company, estimates the market for gluten-free foods grew 63% from 2012 to 2014, and it projects the industry will close more than $15 billion in annual sales in 2016.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. Case Studies in Custom Content. . --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. Newsletter.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Directive Agency

OCTOBER 28, 2023

Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. Strong agencies change the landscape by setting trends, being the first to research and provide insights, providing unique case studies, and challenging the status quo with inventive strategies. #1:

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Single Grain

APRIL 25, 2022

They expertly research and select the long-tail keywords that are most often used to search for your product or services. Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Here’s a general flow for a multi-step campaign. This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

JUNE 30, 2022

1) Research the Agency. Research the agency and its background. You can also look for case studies, reviews on sites like Clutch or G2, and ratings. In-depth research of the client's industry competitors. Key Services: Researching the best keywords based on individual campaign goals. 2) Ask Questions.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering.

ROI 40

ROI Lead Ranking Lead Scoring Enterprise Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. Davis Foulger has studied online interactions and calls the experience Supersynchrony which allows participants to control of level of synchrony with parallel interactions. I’ve tried to simplify it. Loved this post.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Online Marketing Institute

NOVEMBER 2, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MAY 19, 2010

Interactive – The web is now truly multi-dimensional. I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. Unfortunately there are so many different channels that it often becomes an enormous time suck! link] KeyLimeTie Why D.I.S.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Brandpoint

JUNE 25, 2018

According to Pew Research, one in five American adults are “smartphone-only” internet users — meaning they own a smartphone, but do not have traditional broadband service. 7 percent of web traffic in 2009. There are many channels to consider in your mobile marketing strategy. Making emails mobile friendly.

Mobile Marketing 115

Mobile Marketing Marketing & Strategy Marketing Strategy Planning 115

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. How many journalists also maintain blogs?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Martech Advisor

OCTOBER 14, 2019

Way back in 2011, Oracle had conducted a historic study that found 86% of customers were willing to pay more for better customer experience, but only 1% said that companies met their expectations. Another research by PWC, found that companies that provide great customer experiences are able to charge a 15% premium, without losing customers.

Work Management 92

Work Management Marketing Management Design Examples 92

Webbiquity

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100