Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. B2B Lead Generation Benchmark Study 2009. After the event, you have it transcribed. Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The ROI Guy

NOVEMBER 14, 2011

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. Spurred by mobility and usability demands, the survey revealed that tablets are taking SMBs by storm as well.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Sales Lead Expert’s Learning Center. Ardath Albee. Measure momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. 2009 Eddie and Ozzie Awards Winners. Digital Editions for Tablets, Mobile & Beyond. Mobile Marketing. . --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

White Papers. 2009 Eddie and Ozzie Awards Winners. Defining Mobile Opportunities and Strategies. Defining Mobile Opportunities and Strategies. Mobile Content. Paper Merchants. Mobile Marketing. . --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. CRM Systems.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. online population access the Internet from a mobile device. population. Among influentials?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). T-Mobile Curates Web Content , June 29, 2010. Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

JANUARY 2, 2013

Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts. Use graphics, charts and video. Be personal. Go multi-format.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? A few people were so incensed they contacted me to say I was talking nonsense. Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

ConvertKit

NOVEMBER 23, 2020

Austin the poet wrote web content, press releases, white papers, social content, and brand guides. It was April 2009 and the country was in a recession. That friend, Carter Thomas, a thought leader in the mobile app space, agreed to be an affiliate for Austin’s product and promote it to his large email list. And he did.

Personalization 115

Personalization Business Burn Rate Paid Search Agency 115

Hinge Marketing

MARCH 26, 2015

This can be extremely frustrating and is especially difficult for users on a mobile device. That brings us to the issue of mobile usability. Mobile usability is critical and Google has announced that starting April 21 st , mobile rankings will be affected by a site’s mobile-friendliness.

Allocation 48

Allocation Mobile Marketing Social Media Lead Scoring 48

Online Marketing Institute

JULY 31, 2009

Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. And they are prepared to have this conversation every quarter. deal; more search competition=a good thing.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.”

Content 48

Content Lead Scoring Lead Ranking Budget Programs 48

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. 3 Mark Zuckerberg: The iPad Isn't Mobile 4 iPhone Versus Android: Nielsen Delivers the Num.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Essentially.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Mobile web usage is expected to overtake desktop usage by 2015 , and companies are beginning to make sure their websites provide a comparable experience. Find New Customers releases new white paper on email marketing , July 21, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Really though, it boils down to one thing Truong said during our interview: “How can we mobilize a captivated audience to do something on our behalf?&# Truong believes the future of B2B social media marketing will focus on three key areas: video, mobile and engagement. How do you think B2B social media will evolve?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

SnapApp

APRIL 25, 2018

With the explosion of web, mobile, apps, social media, and the sheer amount of content and how it’s consumed, has transformed the way we engage and target our audiences, and manage the marketing funnel. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

With the explosion of web, mobile, apps, social media, and the sheer amount of content and how it’s consumed, has transformed the way we engage and target our audiences, and manage the marketing funnel. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Webbiquity

NOVEMBER 28, 2011

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Almost one-third of all Facebook posts are created from mobile devices. • Is a Blog Still Important in 2011? And much more.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100