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The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

Every emerging medium and channel has its merits. We’re streaming TV shows, creating video content on social, and watching YouTube videos for both information and entertainment—all with anytime, anywhere access thanks to mobile. The idea that written content can’t match the engagement of new mediums isn’t new.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. Our blog pieces have been syndicated on MSN and Medium and we have been published in Thrive Global , Women Enabled International , Ability Magazine , and World Institute for Disability.

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Video Reward Ads: A Game Changer for Digital Marketing

Digilant

Thanks to the nature of the medium, gamers are twice as likely to pay attention to in-game display ads than other internet display ads. The content is not user-generated (as with social media or YouTube, for example), so brands have more control over their image and messaging. Brand safety.

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What Pisses off the Man Who is the Face of 3D Printing

Chris Koch

With kids like these, many of whom lacked a consistent adult presence in their lives, Pettis discovered that using the medium that the kids were growing up with, video, was a good way to reach them. Indeed, when he began uploading the videos to the internet (this was pre-YouTube days), they got tens of thousands of views.

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How social media drives cryptocurrency for users & brands

Sprout Social

Cryptocurrency is a hugely popular tag on Medium. Articles written in this space perform really well with Medium’s communities. This recent one got over 80k claps (Medium’s version of a “like”). CryptoBobby, YouTube Channel. [link] pic.twitter.com/MXYw5KLnPn. ” How exchanges use social media.

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Online Video Marketing: Consumer Views of Branded Video on the Rise

Content Standard

Seventy percent of marketers say video converts better than any other medium, as the Content Standard previously reported. million YouTube views. Nonprofits launched 146 major campaigns this year, generating nearly 670 million views, ReelSEO reports , compared to 90 campaigns which generated just under 70 million views back in 2009.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.