WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 19, 2009

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). What can SEO professionals learn from traditional marketers?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. And aren't the tools pretty easy to use?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

DECEMBER 10, 2009

Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. The winners come from a variety of backgrounds, including politics ( Dusty Trice ), broadcast media ( Jason Matheson and Alexis Thompson of FM 107.1, Paul del.icio.us

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

AUGUST 13, 2009

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

OCTOBER 13, 2009

27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for attracting more blog traffic, divided into three categories: Starter Moves (e.g. share your posts using social media platforms, link to other blogs often). Can Blogs Help Drive Purchasing Decisions?

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

DECEMBER 22, 2008

Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. She recommends new initiatives (such as getting executives using Viddler to answer questions directly from consumers) as well as building on the social media efforts already being led by Scott Monty.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

SEPTEMBER 22, 2009

Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.” Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

MAY 5, 2009

Congratulations to ViralBlog , named Best Marketing & Advertising Blog in the 2009 Chapeau Blog Awards. ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the)

Viral Marketing 20

Viral Marketing Advertising Agencies Blogger Paid Search Agency 20

WebMarketCentral

SEPTEMBER 16, 2009

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009. If more media buying moves to performance-based PPC bid models, does it put the search marketer in charge of the larger media buying budget?

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. So here are several more of the best SEO-related pieces from 2008 thus far. It's almost like a syllabus for your own self-paced interactive marketing guru course.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

OCTOBER 1, 2009

Welcome to the first best-of-2009 (so far) compilation. This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

DECEMBER 29, 2009

Previous posts in this series: Best of 2009 (So Far): Social Media Marketing, Part 1 Best of 2009 (S0 Far): AdWords Tips and Tactics, Part 1 Best of 2009 (So Far): Blogging for Business, Part 1 Best of 2009 (So Far): SEO Guidance, Part 1 Best of 2009 (So Far): Cool Web Tools, Part 1 Best of 2009 (So Far): Twitter Tips and Tactics, Part 1 Best of 2009 (..)

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

MAY 20, 2009

The February 2009 issue of Wired magazine gives examples. Ask to see multiple examples of all design mockups – you’ll need different resolutions for different media, different sizes for potentially different uses, and at least one black & white and one color version.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

OCTOBER 21, 2009

How about a social media browser that integrates social search and sharing across multiple sites? Social media analytics? Find them all and others here in the first set of the best cool web tools for 2009. Find them all and others here in the first set of the best cool web tools for 2009. Low-cost video production?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Much has changed since then, and social media is now an integral part of SEO efforts.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20