Customer Experience Matrix

APRIL 20, 2010

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

MARCH 8, 2011

See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation. Now THAT's what I call openness.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

Batch flows can also update data attributes, calculate lead scores, create personalized URLs, add and remove names from groups, send email and generate output lists for other media. The marketing operations module adds $2,500 per month and other modules such as social media, banner ads, Web analytics and Web alerts add $1,500 each.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 29, 2010

social media integration. Marketing messages can include a button that lets recipients create social media messages with an embedded URL. Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. The system also maintains a library of available documents.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

OCTOBER 10, 2011

Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. It also supports social media check-in at the retailers via Facebook or FourSquare. Anyway, back to BeanStalk. It has somewhere between 50 and 100 clients, mostly small to mid-size B2B marketers and some in higher education.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 29, 2010

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. Its client list is weighted towards very large firms – Vodafone, Virgin Media, Sky, orange, Lloyds TSB, and Alcatel-Lucent among them – who require this sort of volume.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 29, 2009

The company stresses multi-channel campaigns because it has found that email isn’t always delivered and different customers will react to different media. But the company warns that multiple contacts without an existing relationship can be annoying – particularly with intrusive media such as phone or SMS. So that’s what Helmsman does.

Small Business Marketing 120

Small Business Marketing Marketing Management Marketing Automation Services Multi-Channel 120