Adobe Experience Cloud Blog

NOVEMBER 29, 2009

My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. Often, we see presentations like this broken into two sessions- lead nurturing and lead scoring. Dyke also described how he uses Marketo and Salesforce to do: Segmentation of his prospect database.

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Lead Ranking Lead Scoring Lead Nurturing Sales Leads 48

Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Here’s my rule of thumb for the present: s elling is 40% phone, 45% email, and 15% social. (I’ll But is this really the only thing sales teams should be focused on?

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Thought Leadership Cold Calling Marketo Twitter 48

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Don’t miss Justin Gray’s keynote at the upcoming Marketo user summit on May 22-24.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 24, 2012

Small conferences often need to resort to salesy presentations, less interesting venues, and bland food to keep costs in check. I was so impressed that in 2009 I watched their entire 2nd conference (IM Spring Break) via a livestream (because I was unable to travel to the event).

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Examples Conference Network Marketing Marketo 48

Ambal's Amusings

AUGUST 27, 2010

Of course it uses business language (revenue growth, net present value of a new product portfolio, ROI) and addresses process management as well as tools, but it also conveys a compelling message: new products provide an inordinate share of both revenue growth and profitability for many organizations. Marketo's Modern B2B Marketing.

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Work Management Marketing Management B2B Business 100

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. We have to be careful how we present intent data — it’s a clue to intent, not the answer. This is the sixth in a series we’re running about the new B2B GTM playbook.

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Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Ambal's Amusings

MARCH 18, 2010

While it was about technology, it wasn’t a boring bytes and bites presentation. Look, you can’t film a woman getting punched and you may not be able to do a slick video presentation with a hologram. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. So, what can the average marketer do?

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Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also a member of the Marketo Board of Advisors. Barry is also presenting his latest research about marketing and sales alignment at an exclusive webinar titled Using Marketing's Insights to Close More Deals Faster. The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. Sign up today!

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Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 12, 2009

After July 2009, you can create Custom Fields on Campaign Member Records.   Salesforce will be doing a developer presentation on the topic of using Sites on June 22 nd.   To set up email templates, click Setup |Communication Templates | Email Templates.   You can register for it here.

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Features Salesforce.com Top of Funnel Landing Pages 48

MLT Creative

JUNE 21, 2011

During the planning stages of the event, 2009-11 BMA National Chairman Gary Slack of Slack & Co. The first day, which was sponsored by Marketo , the speakers shared inspiring advice on unleashing your culture, your purpose, your employees, your company voice, your content and your enterprise spirit.

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Ambal's Amusings

SEPTEMBER 17, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. This reality presents a terrific opportunity for B2B marketers. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog.

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Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed. Introduced first in 2009, video in email made a stunning debut boosting the open rate to 19%. Contextual information. Tailor-made content. Relevant information. Live Video. Wrapping Up.

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Email Marketing Trends Planning Paid Search Agency 134

chiefmartech

OCTOBER 29, 2017

But a year before that, back in April 2010, I assembled a slide of 142 martech companies for a presentation on the Rise of the Marketing Technologist that I gave at a small search marketing conference: The point I was making was: look how dependent marketing has become on technology. A few just went out of business (circles with lines).

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Market2Lead Reachforce Eloqua DemandBase 61

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Such materials and presentations require more time and effort from your potential customers, but they're also more closely linked to each prospect's specific situation, which helps with moving them forward in a sales-winning relationship. via Beth Harte).

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Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. I work for a company called Pardot, which offers a service similar to Marketo. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Don’t just treat your thank you page, the page that a new lead is presented with once they have submitted a form, as an afterthought. It’s all heady stuff. Dumb it Down.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. But Facebook?

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Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

JULY 21, 2014

The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. There are only so many ways to present a whitepaper or ebook, but designing interactive content is akin to creating a mobile app, or a piece of web software. Reason #4: Multi-Dimensional Experiences.

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Content Lead Scoring Lead Ranking Budget Programs 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. million for 2009 and “triple that&# ($13.5. am extremely passionate about this subject.

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Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

JULY 21, 2020

History: Ubercab was originally founded by Garrett Camp (and, later, co-founder Travis Kalanick) in March 2009 after Camp hired a private driver to the tune of $800. History: WhatsApp was founded by Brian Acton and Jan Koum, former employees of Yahoo, in 2009 after they bought an iPhone and realized the power of apps. 21) Marketo.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

MARCH 27, 2024

” Adobe’s own journey, to combine the art of creativity with the science of marketing, began, said Narayen, in 2009. PDFs, of course, are a sweet spot for Adobe, and AI Assistant can be used to analyze or generate summaries of documents of any length, or indeed convert them into presentations.

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Marketing AI Advertising Agencies Marketing Management Paid Search Agency 93