ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Marketing Insider Group

JUNE 1, 2020

Because of its ability to resonate deeply, you should incorporate storytelling into your content marketing. There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. The results of it really shifted the way I viewed marketing.

Storytelling 324

Storytelling ROI Sample Ideal Customer Profiles 324

Ambal's Amusings

OCTOBER 23, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. " How to Lay a Solid Foundation for Marketing Success. " Tthe report discusses five phases of Marketing activity cycle.

Case Study 100

Case Study Case Studies Gartner Paper 100

Webbiquity

JANUARY 19, 2010

Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search.

SEO 100

SEO Tactics Long Tail Marketing Best Practices 100

markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Square 2 Marketing

JULY 21, 2022

These are three of the most overused phrases in marketing today. Inbound marketing started in 2009 as part of HubSpot’s launch of their new software. Unfortunately, all this rushing rarely produces results quickly, but it does usually cause people to wonder if marketing works at all. See a trend here?

Demand Generation 78

Demand Generation Account Based Marketing Inbound Marketing ABM 78

Ambal's Amusings

SEPTEMBER 22, 2009

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. “Great writers also understand marketing.

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

Ambal's Amusings

OCTOBER 16, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Content Marketing Secrets. Russel Sparkman is creating an interesting series of articles on Content Marketing Secrets. Author : Russell Sparkman.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? This experience included a variety of sales, marketing, business development, and management positions. "Delve into social media marketing." Read on to get their insights.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. A Case in Proof: Selling Innovative Marketing to the Top Brass by My Venture Pad. Mark Walsh.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. via Beth Harte). (via

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Lake B2B

FEBRUARY 20, 2023

Remember when Uber launched its ride-sharing app back in 2009? It was all the rage. But a similar platform today might not create as much hype. Because technology keeps evolving. And with it, businesses. What is in trend today might become redundant tomorrow. But even with a whopping 213.65

Paid Search Agency 105

Paid Search Agency Companies Trends Business 105

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Marketri

MARCH 6, 2024

Written in Celebration of Marketri’s 20th Anniversary Most know me as a marketer, and the exciting field of marketing is absolutely a passion of mine. My specialty was, and in many ways still is, professional services marketing. To drive attendance, I methodically compiled a database of over 500 marketers throughout the region.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Biznology

MARCH 27, 2019

I am mid-way through a blog series on marketing technology and I have to pause. The interview focused on human-centered marketing. On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. The book is called Marketing Rebellion: The Most Human Company Wins.

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Webbiquity

FEBRUARY 23, 2010

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. 5 Simple Tips for Creating a Content Culture at Your Company by Hubspot’s Inbound Internet Marketing Blog. 5 outstanding corporate blogs by iMedia Connection.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Square 2 Marketing

SEPTEMBER 21, 2021

Inbound marketing was created in 2009 by the founders of HubSpot, Brian Halligan and Dharmesh Shah. It was a brilliant way to introduce their software and an entirely new approach to marketing. Inbound marketing encouraged people to use content to earn a prospect’s attention.

Inbound Marketing 66

Inbound Marketing Hubspot Marketing Prospects Software 66

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Planning 134

Planning Advertising Agencies Paid Search Agency Mobile Advertising 134

B2B Marketing Zone Posts

DECEMBER 9, 2009

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Top 80 Posts - December 1, 2008 to November 30, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication Marketing Management 40

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). According to Sweezey, June 24, 2009 was the day when ".

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. IT marketers meeting buyers' online content needs.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Sword and the Script | B2B

APRIL 27, 2021

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Because when marketing invests invest time and budget into owned media, you are building two assets.

Order 98

Order B2B Marketing Budget Programs B2B 98

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Zoominfo

JULY 27, 2021

With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment. Labor market fluctuations What’s making hiring in 2021 so tricky? However, the second quarter of 2021 was challenging for the labor market. labor market is still 6.8

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. This session kicked off with a general description of what is search marketing, search engine optimization and PPC.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Convince & Convert

AUGUST 27, 2014

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. Hubspot has been around since 2006, and their S-1 details financial information from 2009. When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors.

Inbound Marketing 160

Inbound Marketing Hubspot Marketing & Strategy Social Media 160

Kapost

OCTOBER 11, 2018

The year: 2009. The post Marketing Lessons from Scientists: Fail on the Ground appeared first on Kapost Content Marketing Blog. The place: Ames Unitary Plan Wind Tunnel, Mountain View, CA. The test: an enormous parachute, 51 feet in diameter, capable of withstanding 65,000 lb of force, and.

Planning 80

Planning Marketing & Strategy Marketing Content Marketing 80

Martech

SEPTEMBER 7, 2022

This project is the first update of its kind to guidelines introduced in 2009. Read next: How marketers are preparing for the future of in-game ads. The updates were initially proposed back in June. Intrinsic in-game ads. The guidelines cover native in-game or in-play ads served “in the game” as part of the gameplay environment.

Guidelines 127

Guidelines Paid Search Agency Ads Ad Frequency 127

Crimson Marketing

JULY 21, 2015

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Some of the marketing tactics that Vittorio shares are as follows: Ready, Set, Sprint!:

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

LeadSloth

MARCH 15, 2009

Mobile email marketing. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Integrating web & email analytics for better conversion. Using Artificial Intelligence to predict prospect behavior. Email design.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. In this article, we will explore how Houzz can benefit building product marketers and offer valuable insights on leveraging this platform effectively.

Social Media 65

Social Media Social Marketing Product Ad Building 65

Smashmouth Marketing

JUNE 1, 2022

Activate is the home that Green Leads deserves – a close knit company, still managed by the founders, that understands the marketing and sales landscape and will be an enduring partner moving forward. Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business. Enough business.

Sales Qualified Leads 246

Sales Qualified Leads Ideal Customer Profiles Activities Lead Ranking 246

Webbiquity

JANUARY 10, 2010

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Marketing Insider Group

DECEMBER 16, 2016

For the 101st episode of The Marketing Book Podcast I had a very entertaining interview with Scott Stratten, co-author with Alison Stratten of the new book “UnMarketing: Everything Has Changed and Nothing is Different.” This is the second edition of their 2009 bestseller “UnMarketing: Stop Marketing, Start Engaging.”

Marketing & Strategy 100

Marketing & Strategy Marketing Marketing Strategy 100