Chris Koch

DECEMBER 30, 2009

Who says B2B marketers are lagging in social media? I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Check out these top posts if you haven’t already: Six factors driving B2B social media marketing adoption. Have a happy and safe New Year!

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

APRIL 3, 2014

The franchise leadership also invested in marketing not just Man U but football itself as the true global sport. Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. Premier League sports marketing' It didn’t just try to cultivate a fan base in England, it went global.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

OCTOBER 30, 2009

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. This has big implications for marketers.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

AUGUST 7, 2009

And that has big implications for marketers. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. CIOs are not all the same.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

And that has big implications for marketers. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. CIOs are not all the same. Tweet This Post.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

APRIL 30, 2010

For marketers considering creating mobile device apps, the bar has been set very high. So how are we as marketers supposed to compete with apps like these? Mobile is going to become an important part of our marketing, whether we like it or not. I think that’s how we have to view mobile apps for B2B marketing.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JANUARY 31, 2014

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Right now, the practice is to simply excerpt bits from their shows in “best of” compilations and market them. They are a new way for entertainment companies to market their celebrities and to track them over time without waiting for the book or the movie.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100