Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. " in the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix."

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. will remain hot topics in 2006.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

The ROI Guy

APRIL 7, 2011

In 2011, this lag reverses finally, as IT marketing growth exceeds the anticipated growth in IT global revenue, a sign that executives are anticipating good times for IT - spending ahead of the growth in the target market by throttling up marketing spending now versus later.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

Porch Group Media

MAY 21, 2019

Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. Google’s first ever tweet was sent in 2009. Every day individuals and businesses send more than 293 billion emails, and that number is expected to increase to more than 333 billion by 2022. bitrebels.com).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Any numbers to show success of one over the other?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Adobe Experience Cloud Blog

AUGUST 5, 2011

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Smart marketing portfolio.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 14, 2010

Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging. A message to arouse their curiosity at just the right time and place? All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Social media and thought leadership: The virtuous circle for B2B marketing , March 11, 2010. The hard questions about social media for B2B solutions providers , June 11, 2009. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ClearVoice

AUGUST 28, 2020

I left my last newspaper job (and collaborative newsroom environment) in 2009 to become a self-employed content marketing writer. I first traveled that rocky road solo, taking on writing projects for small businesses offering little marketing structure or content creation oversight. They nurture our creativity.

Marketing Proposals 100

Marketing Proposals Top of Funnel Resource Management Work Management 100

Webbiquity

JANUARY 9, 2013

Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year. Why Social Is So Disruptive to Traditional Marketing by Social Media Today. Traditional media still accounted for more than 90% of spending at that point.

Marketing Budget 100

Marketing Budget Marketing Strategy Marketing & Strategy Enterprise Management 100

Single Grain

MARCH 21, 2022

Diversify Your Marketing Mix. With the increasing advertising costs on Facebook and Google, it never hurts to diversify your marketing portfolio to a new channel such as TikTok. Single Grain is a full-service digital marketing agency founded in 2009. Dive Deeper: How to Launch a TikTok Ads Campaign for E-commerce.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

How to build emotional engagement in B2B marketing - Chris Koch , April 2, 2010 I got a really interesting question last week through my Skribit box: How do you use emotional engagement when talking about dry technology? Six Steps for Marketing Forecasting Done Right , April 28, 2010. Where is your mobile marketing center of gravity?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social media: Adding video to your digital marketing plan by SignOn San Diego.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

SEPTEMBER 15, 2010

We can see other companies taking advantage of Social Media; but, we are still trying to find the best way to develop more meaningful relationships as we integrate social media strategies into our own marketing mix – [link] The key to the process is “willingness.&# All rights reserved.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

B2B Marketing Zone Posts

AUGUST 3, 2010

Sales Is the Reason Your Content Exists - Content Marketing ROI - Junta 42 , July 26, 2010 Before I launched my business, I read the Bootstrapper’s Bible by Seth Godin. The iPad is not a revolutionary new channel, but just a new component of the marketing mix. That was just a tip I hope you caught.

Ning 40

Ning Paid Content Facebook Sales Management 40

Aberdeen

MARCH 28, 2017

The author, Samuel Scott , states his opinion right in the title, “Apples are not oranges – and ‘content marketing’ means nothing.” As the story goes, Jell-O was new on the market so the company began distributing recipes for tasty treats that relied on this cheap and magical product.

Content Marketing 40

Content Marketing Planning Work Management Content 40

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. However, one point of caution: It's not only the tools that make social marketing work. All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

Webbiquity

AUGUST 18, 2012

Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” 52% of b2b marketers use video as part of their content marketing mix. Mindjumpers ). 95% of Facebook wall posts are not answered by brands.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Convince & Convert

SEPTEMBER 20, 2010

but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix. That said I gotta agree with Ike, the numbers are one thing. All rights reserved.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Contently

MAY 16, 2017

Mozilla’s Firefox phone and OS was a gigantic flop , and it’s share of desktop browser traffic has fallen from a peak of about 30 percent in 2009 to 11.8 How do you think about content in your larger marketing mix? I’m making this number up, but let’s say we have a 10 million dollar marketing budget.

CMO 96

CMO Paid Search Agency Marketing Budget Work Management 96