| |  2009 + Marketing Automation + Process + Vtrenz | 10 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS AUGUST 6, 2009 Lessons Learned from Using Marketing Automation There's a new report out from Demand Gen Report, sponsored by Manticore Technology, that reveals the reflections of 53 marketing executives who are using marketing automation systems. As the use of these systems is estimated at only 10% of the overall B2B market, these insights from the trenches will help both vendors and customers prepare for the best outcomes. The benefits from automating marketing programs can be many. This said, technology is not the answer to better marketing. Technology is the enabler of a solid eMarketing strategy. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 4, 2009 Low Cost Systems for Demand Generation do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But there are plenty of other options, particularly for marketers with limited budgets. Marketo is certainly a fine product, but marketers should still look around before picking it by default. However, marketing is their core function and they provide a decent set of features, although certainly not as polished as some other products I’ve mentioned. I did publish a real review in July 2009.] | | | | | |
| CUSTOMER EXPERIENCE MATRIX FEBRUARY 13, 2009 How Demand Generation Systems Handle Company Data: Diving into the Details If it turns out once you drill into details that two are missing some small-but-critical feature, you have to either go with the one remaining or start the process again with another set of candidates. was going to (and still may) write a separate post about this, but basically that means you have to lay out the details of the marketing programs you expect to execute with the system, and then identify the features needed to support those programs. So, the bottom line is that you really do need to look at product details early in the selection process. | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Among other stuff. | DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. My point: B2B marketers are looking elsewhere for help generating demand. | MARKETING INTERACTIONS AUGUST 20, 2008  Content Design for Nurturing Insights - Marketing Interactions Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! Software like Marketo , Manticore , Eloqua , Genoo , Genius , or VTrenz (to name a few). It will be an iterative process. But what does it all mean? | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 24, 2009 First Look at New Marketo Release
In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. This is a perfectly straightforward approach, although I suspect that marketers may find it hard to keep track of the selection rules as they get increasingly complicated. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 26, 2009 Getting Closer to My Usability Ratings
offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. As a reminder, I'm planning to build two usability scores, one for simple marketing programs and one for complex marketing programs.) But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/ Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/ Vtrenz uses non-visual rules. Sorry.) MORE >> -
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JULY 25, 2009 Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change
Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. But consumer-oriented marketing automation products from vendors like Unica , SAS and Teradata are still commonly sold as traditional on-premise software. In short, there’s nothing inherent in consumer marketing that prevents use of the SaaS model. MORE >> -
WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009  Marketo Releases Marketo Lead Management 3.0
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. MORE >>
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