ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications. And I think marketers recognize it.”.

Demand 120

Demand Process Work Management Marketing Management 120

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. IT marketers meeting buyers' online content needs.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.      Last year attendees made big leaps in integrating their sales and marketing teams during the event.  through opportunity completion and beyond. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? Or how to split marketing programs budget between investments such as events, advertising, and PR? Available now on-demand , Michael discusses the following topics: The marketing organization of the future (slides 5-7). average (2.6% for hardware, 5.1%

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Scoring 100

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

SEPTEMBER 27, 2010

How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Good luck in your email marketing selection process! Slides can be seen below. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Point

JUNE 16, 2009

According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009.

Lead Management 100

Lead Management Leads Lead Marketing Qualified Leads 100

ANNUITAS

JANUARY 10, 2011

We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? In your opinion, why is that?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. Marketing guru Seth Godin has recently posted a short but very good list of how you can make better surveys , but he misses one very important point.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). The discussion has been focusing on the approach organizations should take in implementing marketing automation. Which of these processes should have priority?

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

markempa

MARCH 25, 2012

Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. In late 2009, ECI implemented a new marketing automation program. They hammered out: A glossary to ensure everyone spoke the same sales and marketing language. “At Looked great on paper.

Lead Ranking 120

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Automation Services 120

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

The Effective Marketer

APRIL 6, 2009

Risk is the most important factor: The whole hiring process has one goal, and that is to reduce the risk of hiring a bad candidate. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. Keep in mind the following factors and you’ll be a step ahead of other candidates.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Webbiquity

JUNE 28, 2012

What’s now available in technology and supported through process change can help you to make sure your website is performing for sales and marketing in the most effective way. Conversely, it would be much more difficult to generate their interest if we had instead initiated a conversation on lead scoring.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Customer Experience Matrix

NOVEMBER 4, 2010

It could supplement a traditional marketing automation system or perhaps replace one. When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

The Effective Marketer

JUNE 13, 2009

Going back to the Inbound Marketing University, what I liked about their registration process is that it was painless, they ask minimum information and so far only relevant emails about the course have been sent. Do you offer free marketing materials without registration on your website? Or you try to stay away from it?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

markempa

OCTOBER 27, 2014

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that. The biggest reason?

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He explained that his company had invested "big dollars" to install a new marketing automation software system.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). This is where marketing automation software can be a big help.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

The Effective Marketer

FEBRUARY 25, 2009

This is when you stop ‘doing stuff’ and go to ‘processing stuff’, which also means that at the end you need to prioritize. As you get emails, make sure you process them and if there’s an action that needs to be taken, use the proper categories and prioritization. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Industrial Marketing Today

MAY 14, 2010

Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

There is a breakdown between the customer’s reality of engagement and the B2B marketer’s perception of it. The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Some of these marketing assets will change over time. You need to have a process in place for your content optimization to evolve over time.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60