The Effective Marketer
DECEMBER 8, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.
Customer Experience Matrix
JUNE 27, 2013
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). I’d say that reflects a lack of enterprise systems available for Adobe to purchase, more than any particular desire to target the mid-market.
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Customer Experience Matrix
SEPTEMBER 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch.
Customer Experience Matrix
MARCH 16, 2012
Here’s a piece from 2009.) Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices).
Customer Experience Matrix
JANUARY 5, 2010
The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. They illustrate how the role of marketing has changed from simply gathering leads and handing them to sales, to building and managing prospect relationships. Sales access.
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.
Webbiquity
APRIL 26, 2010
Peter Guber’s magic formula for marketing success by iMedia Connection. The Marketing Automation & Lead Nurturing Myth by Nurture. 101 Tips from 50 Small Business Bloggers by Open Forum.
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