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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Neolane “ Making the Business Case for Enterprise Marketing Software ”. Tags: marketing system ROI marketing automation businses case software selection demand generation. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results. If anyone else cares to expand on this list, even better.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. One repondent reported deployment on 4/24/09 (i.e., Fair enough. the system itself 0.67

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders. Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

I did publish a real review in July 2009.] Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. They focus on email nurturing campaigns and marketing measurement.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Well, people don't want or need these annoying interruptions anymore.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Firms that were or are now public: Google, HubSpot, Liveperson, Marin Software, Salesforce, Tableau, and Teradata. In other words, 62.5%