Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com. See also her recent blog post Five B2B Marketing Surprises From 2009. In this post I want to focus on the trends in Marketing Automation for 2010. Kristin Hambelton, Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Here’s the problem. Emphasis on "dynamic."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40