2009 and Twitter - B2B Marketing Zone

Best Email Marketing Strategies and Tactics of 2009

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. How to Get Your Mail Past the Inbox Bouncers by ClickZ. MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa.

Tactics

Tactics Email Marketing Marketing Strategy Marketing & Strategy

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership

MarketingSherpa’s Email Summit 2009

LeadSloth

MARCH 15, 2009

Unfortunately I can’t be there, but there is live coverage via Twitter. Using direct mail with dynamic printing to recover email addresses. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Some highlights from the agenda : Email Strategies.

Landing Pages

Landing Pages Multi-Channel SMS Trigger Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. November 2009 Online Marketing News. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Twitter creates Twitter Lists.

Paid Content

Paid Content Online Marketing Paid Search Agency Web 2.0

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua

Eloqua Twitter Sales Management Lead Ranking

Interview with Brian Hansford

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn.

Marketing Budget

Marketing Budget Budget Programs Demand Generation Agencies Work Management

if you're gonna copy, make it right

The Effective Marketer

FEBRUARY 15, 2009

You competitor may have a very good reason why he decided to create a blog on his website and why he spent thousands on that slick direct mail piece but it doesn’t mean you should follow suit. This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy.

Work Management

Work Management Marketing Budget Marketing Automation Services Marketing Management

Social Media Goes Corporate

Ambal's Amusings

JULY 6, 2010

Blog Dave Fleet Twitter davefleet. Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts. Dave Fleet. Over to you. Related Blog Posts.

Social Media

Social Media Media Paid Search Agency Advertising Agencies

free stuff that sells. maybe.

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Or you try to stay away from it?

Marketing Automation Services

Marketing Automation Services Work Management Budget Programs Marketing Management

Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

FEBRUARY 12, 2009

The dialog window that pops up will have standard options like unread mail, mail from someone, etc. Once you customize the search folder, it will show up right next to “unread mail” and “sent items” that usually show up at the top of the left panel. Go to “File”, select “new” and the “search folder” option.

Planning

Planning Product Effectiveness Tips

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. See charts below). The second study done by GetResponse (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Social Media

Social Media Media Paid Search Agency PR

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

MAY 1, 2011

You might be surprise that most often, outbound calls are going directly into voice mail. Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned. What is happening?

Planning

Planning Buyer Personas Buying Cycle Marketing Automation Services

getting stuff done with ms outlook

The Effective Marketer

FEBRUARY 25, 2009

Meetings here, there and everywhere taking up precious time, emails that keep coming, voice mails that keep getting through, and those pesky employees that just can’t function without direction. This entry was posted on Wednesday, February 25th, 2009 at 9:34 pm and is filed under Communication , Marketing Management , productivity.

Work Management

Work Management Marketing Budget Creation Marketing Management Planning

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online.

Budget Programs

Budget Programs Education Marketing Budget Lead Ranking

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. We’ll come back to this story – let’s focus back on email marketing.

Email Marketing

Email Marketing Advertising Benchmark SMS Autoresponders

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

better time management with smart calendars

The Effective Marketer

MARCH 12, 2009

This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. 2 Responses to Better Time Management with Smart Calendars Better Time Management with Smart Calendars « The Effective Marketer says: March 13, 2009 at 12:02 am [.] Like Be the first to like this post.

Marketing Budget

Marketing Budget Work Management Marketing Management Allocation

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. (See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Get the free “Step-by-Step Guide to Website (re)Design” now.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Have you tried out Flowtown?

Social Media

Social Media Work Management Marketing Management Media

What’s So Funny About Social Media and Online Marketing?

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. Episode 4 by Thoughtpick.

Social Media

Social Media Social Marketing Paid Search Agency Advertising Agencies

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Business Blogging

Business Blogging Optimization Web 2.0 Business

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Influence: This is a measure of the likelihood of a person recommending your company or brand. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

When these engineers visit a website, they want a mechanism by which they can ask technical questions and expect a response live online or by e-mail within 24 hours of submitting a question. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

NOVEMBER 4, 2010

This is of particular importance because most content syndication leads, unlike those that arrive directly via say, a corporate Website or an e-mail campaign, don’t arrive in real time. As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system.

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency RSS Paper

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. When we looked at the statistics, we had 10 different people tweet about our launch to a total Twitter following of 40,013 people. Next week, Oct. 5 and 6, will be the Boston summit.

Social Media

Social Media Lead Gen Lead Ranking Lead Scoring

Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

JANUARY 21, 2009

This email may have cut it 1999 but will be deleted or never make the inbox in 2009. In 2009, you need to ensure that emails are highly personalized. The email broke most of the essential email best practice rules and I want to ensure that you are aware of these and that Shoppers takes these into consideration for future campaigns.

Email Marketing

Email Marketing Paid Search Agency Tagging Deliverability

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. When we looked at the statistics, we had 10 different people tweet about our launch to a total Twitter following of 40,013 people. Next week, Oct 5 and 6, will be the Boston summit.

Social Media

Social Media Lead Gen Lead Ranking Lead Scoring

How to Get Coverage in Blogs – Really

Webbiquity

MARCH 22, 2010

For example, don’t : • Send out an impersonal mass mailing; • Send only a press release, or a release with just a brief introductory note, and expect coverage; • Take a “shotgun&# approach, sending irrelevant announcements to a large number of bloggers; and don’t. Follow your targeted bloggers on Twitter.

Blogger

Blogger PR Outreach B2B Thought Leadership

Best Email Marketing Strategies and Tactics of 2009

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Webinars

Trending Sources

MarketingSherpa’s Email Summit 2009

Webinars

Online Marketing News in 2009: The Year’s Hottest Events

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Interview with Brian Hansford

if you're gonna copy, make it right

Social Media Goes Corporate

free stuff that sells. maybe.

Outlook Productivity Tips « The Effective Marketer

Social Media with Email Marketing – is it the Super Combo?

Turn the Tables on Social Media with NutshellMail | Email.

Business Value of Social Networking

Plan for the Social Buyer Before It’s Too Late

getting stuff done with ms outlook

Generating More “Educated Leads” on a Small Budget

Social Media and B2B Marketing Do Pair Well

Are You Creating Irresistible Offers with Your Email Marketing?

Email Marketing Metrics You Should be Tracking

High-Performance Email Marketing for Attracting and Engaging.

A Blogging Style to Call Your Own

better time management with smart calendars

The Role of B2B Marketing is Shifting from Lead Generation to.

The Distribution Trap – How Innovations Become Commodities

101 Tips from 50 Small Business Bloggers

The Twofold Benefit of Optimizing Marketing Content

Convince and Convert Blog: Social Media Strategy and Social Media.

What’s So Funny About Social Media and Online Marketing?

Optimizing Your WordPress Business Blog

Top 10 Clichés to Avoid in B2B Marketing Content

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial and B2B Customer Engagement Simplified

Don't Count on Marketing Automation to Solve All Your Lead.

Focus on Content in B2B Marketing

5 Rules of Website Redesign for Engaging Engineers and Industrial.

2 Mistakes that Cause Content Syndication to Fail

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Email Marketing Gone Wrong - It's not the 1990s Anymore

Successful Industrial Websites Require Part DiY and Part.

Deconstructing the Four Stages of the Industrial Buy Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

How to Get Coverage in Blogs – Really

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