2009 Magazine Public Relations Social Media 
The Effective Marketer
NOVEMBER 6, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? What stories or lessons learned do you have to share?
Convince & Convert
FEBRUARY 3, 2011
In 2009, there were 1,147,910 households with a TV in metropolitan Charlotte, North Carolina. We accept as truth Arbitron (and Nielsen) radio rankings, the number of cars that drive by a billboard, and the notion that somehow people read every page of a newspaper or magazine (and pass it along to 2.5 Probably not. One equals one.
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Marketing Craftmanship
JANUARY 5, 2012
Websites dedicated to employee dissatisfaction were social media pioneers; empowering workers to publicly call their manager a “5-Alarm Nut Job” without retribution, to gripe about low pay or a lousy lunchroom, and to warn others to look elsewhere for a job.
Convince & Convert
MAY 13, 2010
While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.
Buffer
FEBRUARY 21, 2023
When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. We created a folder of marketing assets (like graphics and social media post copy) to make it easy for others to promote the nominations form, and did the same when announcing the honorees to help people celebrate them.
Convince & Convert
SEPTEMBER 21, 2010
However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.
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