Chris Koch

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Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. And that has big implications for marketers.

Planning 100
article thumbnail

Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. And that has big implications for marketers.

Planning 100
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Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Trade magazines are imploding as marketers continue to pull out of print advertising. The trade press is dying.