The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. What stories or lessons learned do you have to share?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Onalytica B2B

AUGUST 23, 2017

To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email. With this said, for relatively little financial investment, influencer marketing can reap great success.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. Our blog pieces have been syndicated on MSN and Medium and we have been published in Thrive Global , Women Enabled International , Ability Magazine , and World Institute for Disability.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

ViewPoint

MAY 23, 2011

Have a look at the reports here: 2009 and 2010. Response files , made up of individuals who have taken some kind of action, like subscribe to a trade magazine, attend a conference, or buy a product. Continuing with the pizza shop example, you might rent a list of subscribers to Pizza Shop Management magazine.

Resources 120

Resources B to B Work Management Marketing Management 120

NuSpark Consulting

MARCH 17, 2012

BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

The Effective Marketer

JULY 29, 2009

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Launch Marketing

NOVEMBER 6, 2019

Xerox then took it a step further by partnering with Forbes to create their own publication called “Chief Optimist,” which was a larger format magazine with industry-specific versions. Xerox took their personalization to the next level by not only creating customized emails, but also an entire magazine focused on specific customer needs.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

chiefmartech

AUGUST 25, 2018

Magazine’s annual list of the 5,000 fastest growing companies in the U.S., The average age of these martech companies is 9 years , i.e., founded around 2009. This article was co-written with Anand Thaker , my collaborator on the marketing technology landscape. 5000 , was just released for 2018.

Paid Search Agency 70

Paid Search Agency Companies Advertising Agencies Mobile Advertising 70

The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The MPA provides other, related data in its 92-page guide Magazines: The Medium of Action. And, in particular, are social media as important as industry gurus claim they are? for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

Buzz Marketing for Technology

DECEMBER 11, 2008

In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC! Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)." He is the author of “Me 2.0:

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

JUNE 27, 2008

Conferences Talent Management Magazines Strategies 2009: Innovation to Impact. February 23rd — 25th, 2009 The Ritz-Carlton, Laguna Niguel, Dana Point, California. Talent Management magazine is a trademark of MediaTec Publishing Inc. Current Issue. Industry News. Newsletters. Columnists. Departments. Back Issues.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Biznology

AUGUST 16, 2010

If you believe that Google's Zeitgeist is a good proxy for "the spirit of times" as its name claims, last year we apparently cared more about Jon and Kate and Twilight's New Moon than about the presidential inauguration, and there was also a quite unusual interest in paranormal activity : Google Zeitgeist (US) - 2009 News - Fastest Rising.

Digg 80

Digg Stats Twitter Social Media 80

Convince & Convert

APRIL 13, 2015

In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. She was asked to expand it into a 2500-word article for the HBR Magazine. She has been a political reporter, presidential campaign spokesperson, nonprofit executive director, and documentary filmmaker.

B2B Thought Leadership 140

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 140

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO !

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

OCTOBER 26, 2017

Siegel (2009). 2) The Age of Empathy: Nature's Lessons for a Kinder Society by Frans De Waal (2009). The Age of Empathy offers advice to cutthroat so-called realists: Listen to your inner ape." -- O, The Oprah Magazine. 4) Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik (2009).

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy. Hang tight, because we’ll get to that real soon! United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Digital B2B Marketing

FEBRUARY 4, 2012

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). However QuinStreet may be a newer name.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 29, 2012

Print newspaper and magazine, as well as local and network TV advertising revenues are off significantly. But after a dip in 2009, Total TV advertising revenue is up and looks healthy. As news consumption moved online, some industries are being left behind. While online and Cable TV advertising is up.

Mobile Advertising 100

Mobile Advertising Cable Banners Advertisements 100

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

AUGUST 18, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

nDash

NOVEMBER 13, 2018

The original goldfish comparison came from a Microsoft study that was covered by major news outlets like the New York Times, Time Magazine, USA Today, The Guardian, and others. Even back in 2009, Copyblogger’s Sonia Simone was questioning whether or not writing was obsolete. Don’t be a Content Marketing Goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

markempa

FEBRUARY 23, 2006

« Teleseminar on Selling to BIG Companies with Jill Konrath | Main | Marketing That Reaches Decision Makers In Big Companies » Macs Tasty Recipe for Lead Generation Success I liked the article, " A Tasty Recipe for Lead Generation ," by Mac McIntosh in Microsoft Certified Professional Magazine Online.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Contently

SEPTEMBER 16, 2016

Since the magazine’s founding editor, Harold Ross, established its research department in 1927, as detailed by Ben Yagoda in About Town: The New Yorker and the World It Made , a team of full-time checkers has investigated its every statement, including those made in poems. Accuracy tends to be more expected than rewarded.

Content Marketing 60

Content Marketing Work Management Marketing Management Content 60

Convince & Convert

FEBRUARY 3, 2011

In 2009, there were 1,147,910 households with a TV in metropolitan Charlotte, North Carolina. We accept as truth Arbitron (and Nielsen) radio rankings, the number of cars that drive by a billboard, and the notion that somehow people read every page of a newspaper or magazine (and pass it along to 2.5 Probably not.

Social Media 146

Social Media Paid Search Agency Companies Media 146

ClearVoice

MARCH 12, 2021

Late last fall I wrote an article in Millie magazine on what to consider if you might need to delay retirement. After serving as the 44th president and first lady of the United States from 2009-2017, the Obamas were too young and vibrant to fully retire. Delay retirement or start another career?

Work Management 105

Work Management Merchandising Consulting Creativity 105

Marketing Craftmanship

JANUARY 5, 2012

The most notorious of these early sites included RateMyEmployer.com (currently on life support), F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009. Beryl’s CEO Paul Spiegelman even wrote a popular book about the importance of employee motivation.

PR 100

PR Social Media Tools Media 100

Valasys

DECEMBER 5, 2022

It was then followed by magazines, journals, radio and television. . 2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. Advertisements became digitized.

Facebook 40

Facebook Paid Search Agency Ads API 40

Atomic Reach

JANUARY 3, 2019

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Martin Butters is the leader that is at the helm of markITwrite, an organization that provides digital content and SEO services for multiple magazines and websites. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

JUNE 14, 2005

June 14, 2005 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Word-of-mouth marketing gets BtoB people buzzing : Comments Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Content Marketing Institute

DECEMBER 7, 2017

Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As A zombie-like (haphazard, self-absorbed) company that pretends to be otherwise has a problematic brand. Is your org a zombie?

Brand Identity 96

Brand Identity Branding Business CMO 96