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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

ZoomInfo MarketingOS Finally, ABM with data you can trust. The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. The first thing you have to look at is what category you’re in,” Hanson says. “Do

Lead Gen 130
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Litmus Behind the Scenes: Managing our Remote Engineering Team

Litmus

Around August 2009, I was living 30 minutes away from my job at the time. Check out their site for more great interviews and learn how fellow remote workers handle their daily routines, get work done, and more. How did you get started with remote work? I eased into remote work. I convinced my boss that I could work from home 1-2 days a week.

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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy. Omnichannel vs. Multichannel.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Written by Bernard Lunn / May 21, 2008 11:15 AM. / 12 Comments. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Business social network LinkedIn.

Linkedin 100
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It's Time for Real-Time

Convince & Convert

We are thrilled to be collaborating, as our thinking around the state of business goes together like Cap’n Crunch cereal and the first half of “Dark Side of the Moon&# (trust me). Turns out, I’m totally non-musical, so that guitar thing is going to be tough. Plus, it’s like the personal trainer scenario.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.

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Is Social Conversation a Myth?

Convince & Convert

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.