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Inbound Sales … at a Tradeshow

B2B Conversations Now

Have you ever stood in a booth at a tradeshow peddling your wares? For security reasons, they were generally set up in a room adjacent to the campus cafeteria. Completely intimidated, most attendees would not even make eye contact and would only hesitate briefly in front of your table to see if you had a free giveaway. Here’s where inbound sales comes in at a tradeshow.

B2B 2

Before Nurturing a New B2B Lead, Send the Golden Document (part 2)

B2B Conversations Now

In my last post Before Nurturing a New B2B Lead, Ask the Golden Question we talked about asking a compelling question for new B2B leads before you send the lead down the nurturing path. Thank you for your interest in WWW. In that complex sale environment, you are usually working over a 6-24 month process that includes project awareness, criteria definition, budgeting, procurement and implementation. Does your material talk all about how the NetMaster 5000 finally puts you in control of your network usage? Ms., My name is YYY and I approved your request for ZZZ.


Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. Some have converted from a simpler predecessor product that was launched in 2006.

Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

The question this raises in my mind is where the industry goes from here. The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. But even though there are certainly substantial differences in usability among today’s systems, it’s hard to see why everyone won’t eventually be able to do roughly equal jobs of simplifying their interfaces. That last sentence was a bit of a leap, so let me fill in the blanks.


grow - Practical Marketing Solutions

It has nothing to do with business or marketing but it might be entertaining or inspiring to you all the same : ) My wife and I spent this weekend in the cool mountain air of lovely Highlands, NC. As our first hike of the weekend, we chose a trail at the end of a remote gravel road in the Nantahala Forest. In two hours of hiking we did not see a single person either coming up or going down the trail. Our phones were locked in the car (there was no service any way!) The woman stopped, looked me in the eye and said, "Did you lose something?" So get ready!

Deliver a Content Marketing K.O. with a One-Two Radio Combination

Content Marketing Today

This may not always result in immediate radio advertising dollars, but it does strengthen the local businesses and the business community. I am certain that it will ultimately bond dozens and dozens of local advertisers to Wheeler’s Southwest Virginia radio stations as we work our way out of the recession. This is especially true in the arena of personal branding.

The Wall Street Journal and LinkedIn should be friends

Wondering Out Loud

TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. By the time it becomes live, and it is still in the concept stage according to TechCrunch, I will be so locked in to LinkedIn it will take something just short of an act of God or government directive to make me start over. The sum of the two parts would make a formidable force in the business world and create an unrivaled environment for innovation.

You say you want a revolution

Wondering Out Loud

The Summer of Love revisited: Social media is still locked in the hands of the technophiles and the marketers, who focus on mechanical and business applications.  Although Woodstock is considered the defining event of the Baby Boom Generation, the phenomenon of 500,000 people spending three days stoned in the mud listening to great music did not change the culture.  It was, however, one of several pieces that came together to make a dramatic and lasting impact on the cultural make up of the USofA. Do any of you read Justin Kownacki ? You should. Woodstock for today.

Social Media meet Security. Security meet Social Media.

WindMill Networking

These are examples of age-old adversaries constantly locked in battle. These days, that battle between marketing and security is showing itself most readily in the area of social media. If you use social media, there’s no one in your organization (except maybe your legal group) who seems to have as different an outlook, purpose, approach and goals as your security group.

Twitter Goes to Court : The Courtney Love Twitter Defamation Case

WindMill Networking

Now your tweets may show up as evidence as part of a defamation case in the court of law. This was back in 2009. In other words, the same media that helps your business be found as part of a social media strategy could very much work against you if you are not careful as to what you, or your employees, say online.  Love wrote. Even Courtney Love’s apparent rants.

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed. With a long-term view, freedom to choose is winning over lock in models.

B2B 2

Ten Things to Do in a Recession

B2B Marketing Unplugged

Still stuck in the recession even though President Obama says it’s over? In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Lock in your long-term media spend at the lower rates. Identify the people you would love to hire away from your competitors, partners or suppliers and make sure you have them connected on LinkedIn or Twitter in case they get the push. Write a plan to increase revenue share in your worst performing markets. You can see the stats here.

B2B 2

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? If so, you know the frustration. We can do it ourselves.

Tom Pisello: The ROI Guy: VDI can save you big! Don't count the.

Tom Pisello

In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed. Winning the Social Media Popularity Contest Seeing ROI in the Cloud?

Smart Marketing: Small Business Marketing - The Best Ways to Guarantee your Service

Smart Marketing

How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Price-Protection Guarantee - This allows the customer to lock in a price for a pre-determined length of time.