Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content.
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