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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content.

Lead Gen 130
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Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

since 2009 when I played miner. There’s enough of a barrier to entry–tech, cost, and expense–associated with converting government-backed fiat money into cryptocurrency that it’s like owning 400 troy ounce ( 27 pound! gold bars like they have in the movies. Sure, you’re rich as hell at $515,778.38-per-

Practices 187
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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. With a long-term view, freedom to choose is winning over lock in models. To lock in a customer with an unmatched offering for their needs?

Lock-In 100
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B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). Peachtree and SageCRM software. It’s great.

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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

Do you have your web site’s good content under lock and key? And interestingly, those who do have good, relevant content lock it up behind registration pages. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They are coming to your site for information.

B2B Sales 120
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A Content-Based Guide to Local SEO

ClearVoice

After you’ve got that bit locked in, you can start thinking about how content strategy can help you here. While local SEO relies on its own set of tactics and strategies, it can also be grounded in content, just like SEO for any other non-local business. ” Well, yes! contentstrategy #SEO #localSEO Click To Tweet. Add photos.

SEO 90
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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. and I am here to tell you – No one and here why ….

Facebook 100