Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

Social Media 53

Social Media Emarketing Forrester Media 53

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

B2B Marketing Traction

AUGUST 23, 2013

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. The 2013 study was published by Michael Stelzner of Social Media Examiner and has other interesting findings. I think this is because more marketers understand Facebook than LinkedIn.

Social Media 100

Social Media Consulting Media Linkedin 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Contently

APRIL 19, 2017

LinkedIn has quietly introduced video features as well, though only for influencers thus far. That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Pinterest, likewise, has integrated video throughout its platform. Today, that figure sits at about 70 percent.

Social Media 167

Social Media Trends Emarketing Media 167

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

WriteSpark

NOVEMBER 11, 2008

Case Studies. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco. Social Media.

Conference 120

Conference Copywriting Copyright Case Study 120

Content Standard

NOVEMBER 2, 2018

In 2009, we began to see major changes in the complexity of the algorithms. A 1966 study by psychologist Ernest Dichter identified four reasons why people share brands with others through word of mouth: Product Involvement: They had such a great experience that they had to share it with someone. They value their networks.

Social Media 110

Social Media Media Word of Mouth Content 110

SpotMe Blog

JUNE 13, 2023

**When we say ‘SpotMe certified’, we mean that the event management company has passed the SpotMe Academy Courses.** SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. This events agency applies these values and utilizes their global network and buying power to create memorable events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

B2B Marketing Traction

JULY 2, 2014

So, scan my blog post to capture the key elements of the perfect blog post, and then definitely take a look at Kevan Lee’s article on Buffer to get many more research study details that support these recommendations. Studies have shown that it is easier for readers to begin reading when the lines of text are shortened.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Martech Advisor

JANUARY 10, 2020

48% of the CMOs appointed during this period were women, according to Russell Reynolds Associates, an executive recruitment firm that studied 200+ senior marketing job changes in the first half of this year. "I Tell us your views on LinkedIn , Facebook , or Twitter. Also, companies that value diversity perform quantifiably better.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. KLM has come a long, long way from the social fledgling it was in 2009 and has evolved into a social leader in the travel industry.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Exo B2B

FEBRUARY 27, 2020

You can also read the report in this case study : A B2B campaign that has influence. The traditional Facebook-Twitter- LinkedIn-YouTube quartet could then be revised to make room for another including LinkedIn-Instagram-Pinterest-YouTube. 1- Republish blogs that are dated but whose subject is still current by refreshing them.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

markempa

FEBRUARY 18, 2009

Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs. There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Share this on Linkedin. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” We hope you agree!

Facebook 100

Facebook Advertisements Advertising Digg 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Providing links to this content via Twitter and LinkedIn.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. Like Be the first to like this post.

Training 100

Training Planning Marketing Budget Creation Work Management 100

WriteSpark

FEBRUARY 18, 2009

Case Studies.          February 18, 2009 in Social Media | Permalink. Case Study Writer. Writer on LinkedIn. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech.

Social Media 120

Social Media Media Forrester Copywriting 120

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. she queried. How many leads have you generated? How about you?”.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. she queried. How many leads have you generated? How about you?”.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." tools (delicious, Feedburner, LinkedIn et al.),

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff. Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. adults overall. Need more proof?

Social Media 152

Social Media Media B2B Paid Search Agency 152

Integrated B2B

DECEMBER 7, 2018

Back in 2009, Usability.gov did a study on factors that impact website credibility – and typos are one of them. Typos, improper grammar or a confusingly-worded headline could make your desired audience think your company or product are bogus – driving them to one of your competitors.

Phishing 40

Phishing Business High Quality Lead Impressions 40

Buzz Marketing for Technology

DECEMBER 10, 2009

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. Share this on Linkedin. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. Tweet This!

Digg 100

Digg CMO Stats Tagging 100

Marketing Insider Group

FEBRUARY 21, 2013

I invite you to connect with Liz on Facebook or LinkedIn. Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. ” So I thought it would be great to get her views here.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Martech Advisor

AUGUST 20, 2019

Let’s first look at a few stats and facts: According to a study by the Korn Ferry Institute , a CMO’s average tenure is the lowest among C-suite titles, at an average of 4.1 70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart.

CMO 46

CMO Positioning SWOT Work Management 46

WebMarketCentral

DECEMBER 31, 2009

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60