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| | B2B MARKETING UNPLUGGED
OCTOBER 14, 2010 [2009, Linkedin] Ten Things to Do in a Recession
Still stuck in the recession even though President Obama says it’s over? In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Lock in your long-term media spend at the lower rates. Watch for competitors not renewing exclusive sponsorships of things like awards programs, events or research and be prepared to push for lower pricing to take them over. Write a plan to increase revenue share in your worst performing markets. You can see the stats here. Are they stable?
| | INDUSTRIAL MARKETING TODAY
JUNE 3, 2010 [2009, Linkedin] How Lack of Marketing Content Can Derail Your Website Redesign Project
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? If so, you know the frustration. We can do it ourselves.
OCTOBER 14, 2010 | B2B MARKETING UNPLUGGED
[2009, Linkedin] Ten Things to Do in a Recession
JUNE 3, 2010 | INDUSTRIAL MARKETING TODAY
[2009, Linkedin] How Lack of Marketing Content Can Derail Your Website Redesign Project