Smashmouth Marketing

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CMO Cub Summit Tweets

Smashmouth Marketing

gail_nelson : #CMOclub Patrick Crane of LinkedIn - Look for "re-targeting" -- uses of cookies to track your activities and market to you". jkrohrs : CMO SMS survey: If you had 10% more budget in 2009, where would you spend: 10% search, 20% social, 50% demand gen, 20% headcount #cmoclub. damphoux : Ed Lemire, EVP Marketing, Acteva.

CMO 100
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CMO Cub Summit Tweets

Smashmouth Marketing

#cmoclub DavidHarkleroad : #10 mktg idea for a rotten economy, Mitch Bishop, iRise, #cmoclub : buy a competitor damphoux : @stephfierman just shared that SEC says tweets are "discoverable" #cmoclub gail_nelson : #CMOclub Patrick Crane of LinkedIn - Look for "re-targeting" -- uses of cookies to track your activities and market to you" jkrohrs : CMO (..)

CMO 100
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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Next week, Oct. 5 and 6, will be the Boston summit. Find me there and say hello.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello.

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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Smashmouth Marketing

Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). I hear "woe is me" time and time again, but if it's any indicator that things are changing, our business tripled in 2009. They sometimes don't even have a desk phone. As demand gen experts, we have to change.

Demand 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications.

Gartner 100
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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." I know a salesperson who exclusively relies on Linkedin for finding prospects. What are your thoughts about that? Gerhard : It wasn't Forrester who said that, it was IDC. My view is that they are correct.