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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

His other books are The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate (McGraw Hill, 2009). Scott has served as an affiliate faculty member for the University of North Carolina, Kenan-Flagler School of Business.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

Janine Popick offers helpful tips for increasing email click-throughs including image liks, headline links, free gifts, expiration dates and personalization. MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. Best practices for recruiting email subscribers by iMedia Connection.

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Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. SEO Ranking Factors for 2009 by WebProNews. Mike McDonald provides his own take on SMX Advanced 2009 here, outlining the most important current ranking factors with title tags and anchor text at the top of the list.

Tactics 100
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Link Building: Let’s get it started!

Webbiquity

Getting links to your site is essential in SEO. The search engines view each link to your website like a vote- and while not all links are created equal, they are all counted! Perhaps you, like many small businesses, have decided to tackle building your own links. Guest post by Emily Thompson.

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Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

Thank you so much for your comments, links, and tweets this year. I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. So writing about this stuff is fun. I hope you enjoy reading it as much as I do writing it. Have a happy and safe New Year!

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Best Marketing Strategy Insights of 2009

Webbiquity

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.