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| | CUSTOMER EXPERIENCE MATRIX
JULY 20, 2009 [2009, Leads] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.
| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 1, 2009 [2009, Leads] Net-Results Simplifies Demand Generation for Small Business
Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. Each lead is assigned to the first "child" action whose entry conditions it meets. Net-Results does not.
AUGUST 29, 2011 | WEBBIQUITY
[2009, Leads] Review: Six Small Business CMS and Web Marketing Systems
OCTOBER 13, 2010 | TOM PISELLO
[2009, Leads] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
OCTOBER 5, 2010 | LOOPFUSE
[2009, Leads] WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
SEPTEMBER 21, 2010 | LOOPFUSE
[2009, Leads] 5 Things to Think about Before Hitting the Send Button « Loopfuse.
AUGUST 10, 2010 | LOOPFUSE
MAY 28, 2010 | LOOPFUSE
[2009, Leads] OneView Plugin for WordPress « Loopfuse Marketing Automation Blog.
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| | MODERN B2B MARKETING
JUNE 12, 2009 [2009, Leads] Marketing Features in Salesforce Summer 09
There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before. To set up email templates, click Setup |Communication Templates | Email Templates. After July 2009, you can create Custom Fields on Campaign Member Records. You can register for it here.
| | LOOPFUSE
SEPTEMBER 21, 2010 [2009, Leads] 5 Things to Think about Before Hitting the Send Button « Loopfuse.
With a freemium offering of our product, the volume of inbound leads we receive has increased substantially making it more important to nurture these prospects through email marketing. can add lead information directly from my CRM and populate it into an email campaign I am sending. used a list from a recent tradeshow where we had gathered information through a lead retrieval machine.
| | LOOPFUSE
| | WEBBIQUITY
FEBRUARY 14, 2010 [2009, Leads] Genoo Aims to Shake Up Marketing Automation Market
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per month.
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LOOPFUSE | TUESDAY, OCTOBER 5, 2010 [2009, Leads] WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
You can still add your Customer ID to the settings page and instantly have the Tracking Beacon installed on your site without having to edit the template for your site. Once the information is tied together you start to capture leads that fill out that form in your OneView account. « Previous Post A Lead: An Expression of Interest Next Post » Getting to Know You. WordPress Plugin 2.0 October 5th, 2010 by Richard Murdock We released a WordPress plugin for LoopFuse back in late May. We’ve now been able to revisit that plugin and add functionality to it. MORE >>
WEBBIQUITY | MONDAY, AUGUST 29, 2011 [2009, Leads] Review: Six Small Business CMS and Web Marketing Systems
But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. Genoo’s offering includes training on how to use its lead-nurturing capabilities. CMS Only. Squarespace. LightCMS. MORE >>
TOM PISELLO | WEDNESDAY, OCTOBER 13, 2010 [2009, Leads] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
Wednesday, October 13, 2010 Alinean Launches Interactive White Papers Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers. Followers Simple template. Alinean Interactive White Papers help B2B marketers better attract and connect with todays overloaded, skeptical and frugal buyers. Do White Papers Still Engage? MORE >>
LOOPFUSE | FRIDAY, MAY 28, 2010 [2009, Leads] OneView Plugin for WordPress « Loopfuse Marketing Automation Blog.
The LoopFuse OneView plug-in for WordPress allows you to quickly instrument your website to take full advantage of OneView without having to edit the template directly. You’re now collecting data on visiting prospects and ready to use that information to help qualify Prospects and Leads. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? MORE >>
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 22, 2009 [2009, Leads] SalesFusion Combines Online and Offline Marketing with CRM
But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. The system’s features for lead scoring and routing are more impressive. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. MORE >>
- [2009, Leads] Genoo Aims to Shake Up Marketing Automation Space WEBMARKETCENTRAL | MONDAY, SEPTEMBER 21, 2009
- [2009, Leads] How to Compare Demand Generation Vendors: Choosing Summary Measures CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 16, 2009
- [2009, Leads] Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 18, 2009
- [2009, Leads] Act-On Software Does List-Based Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 25, 2009
- [2009, Leads] True Influence Opens a Window into Future Demand Generation CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 5, 2009
- [2009, Leads] LeadLife Mixes Advanced and Simple Features CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 14, 2009
- [2009, Leads] Marqui Combines Content Management and Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 17, 2009
- [2009, Leads] SiteCore Adds Analytics and Marketing To Web Content Management CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 14, 2009
- [2009, Leads] Jesubi Doubles Sales Prospecting Efficiency CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 21, 2009
- [2009, Leads] Not Ready for Marketing Automation. Now What? MARKETING GENIUS BLOG | THURSDAY, JULY 23, 2009
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