2009 and Leads - B2B Marketing Zone

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

AUGUST 23, 2017

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” Being associated with the leading influencers gives brands a credibility & trust that they cannot get anywhere else.

Peer-to-peer

Peer-to-peer Advertising Agencies Word of Mouth Work Management

Interview with Brian Hansford

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget

Marketing Budget Budget Programs Demand Generation Agencies Work Management

B2B Marketing Zone

Onalytica B2B

Influencer Marketing: What is it and Why Should You be Doing it?

Interview with Brian Hansford

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