Digital B2B Marketing

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

.” In other words, QuinStreet is a lead generation company. They purchased IT Business Edge in September 2011 and Internet.com in 2009. Are “Leads” the Only Thing Left? Are “Leads” the Only Thing Left? Today, publishers are integrating lead generation into everything they offer.

Lead Gen 100
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Selling your Lead Generation Content

Digital B2B Marketing

The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.

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Is Anyone Left to Click Your Ad?

Digital B2B Marketing

In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. In addition, these people are likely to click on the same ad multiple times, leading one to question if banner clickers are losing control of their faculties , a group that is on average older and less likely to be employed.